Performance Marketing Manager (Remote US)

Directive; Philadelphia (Philadelphia County); Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative performance marketing agency is seeking a Performance Marketing Manager to lead Paid Media strategies for enterprise SaaS clients. This remote-first role allows you to work from anywhere in the US while collaborating with a talented team. You will manage multiple accounts, develop tailored strategies, and optimize campaigns across platforms like Google Ads and Facebook Ads. With a focus on customer generation, this position offers the chance to drive significant results and foster client relationships. Enjoy a comprehensive benefits package, unlimited PTO, and an annual bonus, all while contributing to a diverse and inclusive work environment.

Benefits

Comprehensive health benefits

Unlimited PTO

401(k) plan with company match

Annual bonus based on tenure

Mental health support

Physical wellness program

Paid parental leave

Birthday leave

Year-end recharge

Annual trip to Newport Beach

Qualifications

• 3+ years in performance marketing with B2B SaaS clients.
• Expertise in managing PPC campaigns across various platforms.
• Strong analytical skills for data-driven decision making.

Responsibilities

• Oversee multiple Paid Media accounts and develop strategies.
• Execute and optimize PPC campaigns to maximize ROI.
• Communicate results effectively to clients and executives.

Skills

Performance Marketing

PPC Campaign Management

Data Analysis

Client Communication

Strategic Thinking

Problem-Solving

Digital Marketing

Education

Bachelor's Degree in Marketing or related field

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Google Analytics

Excel

Job description

Performance Marketing Manager (Remote US)

Join to apply for the Performance Marketing Manager (Remote US) role at Directive.

Directive Consulting is a performance marketing agency specializing in SaaS and Tech companies. We focus on Customer Generation, a methodology centered on SQLs and Customers rather than traditional metrics like MQLs. Our services include Paid Media, SEO, Performance Creative, and Video, helping clients achieve their SQL targets through comprehensive digital strategies.

This role reports to the Associate Director and is a key member of the Paid Media team. The Paid Media Strategist collaborates directly with enterprise clients, communicates results, develops tailored strategies, and manages Paid Media deliverables. This position offers experience in creating high-performing Paid strategies for enterprise SaaS businesses.

Roles & Responsibilities

• Oversee and manage multiple Paid Media accounts
• Support and communicate directly with client contacts
• Coordinate weekly with vendors and operational partners to align on tasks and quality
• Drive referrals through client relationships and professional networks
• Develop quarterly strategies for clients
• Create, maintain, and optimize budgets across channels
• Understand client positioning and unique value propositions
• Ensure lead routing accuracy within CRM
• Understand the value of Programmatic campaigns
• Manage personal productivity and utilization
• Work with the Associate Director to meet internal and client goals
• Execute and optimize PPC campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copy, and audience targeting to maximize ROI

Qualifications

• 3+ years experience in a performance/digital marketing agency
• Experience with B2B SaaS/tech clients
• Expertise in paid search and paid social campaigns (Google Ads, Facebook Ads, LinkedIn Ads)
• Proficiency with advertising platforms such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
• Strong PPC knowledge including keyword research, ad copywriting, bid management, and optimization
• Ability to analyze campaign data using tools like Google Analytics, GA4, Excel
• Proven success with mid-market or enterprise accounts
• Strategic thinking to drive value for SaaS
• Data storytelling skills
• Problem-solving mindset, competitive and curious
• Continuous industry learning
• Ability to manage multiple projects effectively
• Committed to quality and integrity in advertising
• Willingness to travel approximately once per year per client as needed

Success Metrics

• Embodies core values in all interactions
• Manages around five mid-tier and enterprise accounts
• Achieves and exceeds departmental OKRs
• Builds trust and fosters client retention
• Cross-sells services aligned with client needs
• Communicates results effectively to clients and executives
• Demonstrates strategic decision-making for accounts

What We Offer

Living wage, comprehensive health benefits (medical, dental, vision), disability, and life insurance, with employer contributions.

Benefits include mental health support via Spring Health and Headspace, physical wellness through Gympass, unlimited PTO, paid holidays, birthday leave, year-end recharge, paid parental leave, and a 401(k) plan with company match.

Annual bonus based on tenure, and an annual trip to Newport Beach, CA with peers and leadership.

Work Environment

Remote-first company allowing work from anywhere in the US, with optional access to Irvine offices. Global opportunities are available in Canada, UK, and Australia, contingent on work authorization and residence.

This role is primarily virtual, requiring reliable internet, a suitable workspace, and the ability to remain stationary for periods. Accommodations are available for qualified individuals with disabilities.

Additional Information

We prioritize diversity and inclusion, and all qualified applicants are encouraged to apply regardless of race, gender, age, disability, or veteran status.