Digital Campaign Manager

Placements24; Myrtle Beach (SC); Hybrid; USD 54,000 - 81,000; Full time

Benefits offered by this job

Performance bonuses

Hybrid work

Medical and retirement benefits

Training & development

Supportive work environment

Job summary

Placements24 is seeking a highly organized Digital Campaign Manager to join our marketing team. You will plan, execute, and optimize integrated digital campaigns across SEM, social media, display, and email to hit business objectives.

Collaboration with cross-functional teams will ensure assets, landing pages, and messaging align for maximum impact. The role requires 3-5 years of hands-on experience with paid campaigns (Google/Facebook) and strong analytics.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3-5 years of experience in digital campaign management.
• Proven experience managing paid advertising campaigns (Google Ads, Facebook Ads) and optimizing for performance.
• Strong understanding of digital marketing channels and analytics tools (e.g., Google Analytics).
• Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.

Responsibilities

• Plan, execute, and manage end-to-end digital marketing campaigns (SEM, social media, display, email).
• Develop campaign strategies, set clear objectives, and define target audiences for each initiative.
• Monitor campaign performance in real-time, analyze data, and implement optimizations to maximize ROI.
• Collaborate with creative teams to develop campaign assets, including ad copy, visuals, and landing pages.
• Manage campaign budgets effectively, ensuring adherence to spending limits and efficient resource allocation.
• Generate regular campaign performance reports for stakeholders, providing insights and recommendations.

Skills

Google Ads

Facebook Ads

Google Analytics

Campaign management

Project management

Communication

Education

Bachelor's degree

Tools

Google Analytics

Google Ads

Facebook Ads

Job description

About the Role

Our client is looking for a highly organized and data-driven Digital Campaign Manager to join their marketing department in East London. This role will involve planning, executing, and optimizing integrated digital marketing campaigns across multiple channels to achieve specific business objectives. You will work closely with various teams to ensure campaign success, track performance, and report on key metrics. This is an exciting opportunity to manage impactful campaigns and contribute to our client's growth in the Eastern Cape.

Key Responsibilities

• Plan, execute, and manage end-to-end digital marketing campaigns (SEM, social media, display, email).
• Develop campaign strategies, set clear objectives, and define target audiences for each initiative.
• Monitor campaign performance in real-time, analyze data, and implement optimizations to maximize ROI.
• Collaborate with creative teams to develop campaign assets, including ad copy, visuals, and landing pages.
• Manage campaign budgets effectively, ensuring adherence to spending limits and efficient resource allocation.
• Generate regular campaign performance reports for stakeholders, providing insights and recommendations.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3-5 years of experience in digital campaign management or a similar role.
• Proven experience managing paid advertising campaigns (Google Ads, Facebook Ads) and optimizing for performance.
• Strong understanding of digital marketing channels and analytics tools (e.g., Google Analytics).
• Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
• Strong communication and interpersonal skills, with the ability to work collaboratively across teams.

Benefits

• A competitive annual salary with opportunities for performance-related bonuses.
• Hybrid work model offering a blend of office and remote work flexibility.
• Comprehensive medical aid and retirement fund benefits.
• Access to training and development programs to enhance digital marketing skills.
• A supportive and collaborative work environment within a growing company.