Performance Marketing Analyst - Paid Media Optimization

Placements24; Riverton (UT); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health benefits

Retirement plan

Job summary

Placements24 in Upington, Northern Cape, is seeking a highly analytical Performance Marketing Analyst to optimize paid media campaigns across Google Ads and Facebook Ads, driving customer acquisition and ROAS.

You will develop dashboards, run A/B tests, analyze CPC, CPA, and conversion rates, and collaborate with marketing to allocate budgets and uncover opportunities for campaign improvement. This role is on-site in Upington and offers room for professional growth.

Qualifications

• Proven experience as a Performance Marketing Analyst, Paid Media Specialist, or similar analytical role.
• Proficiency in using data analysis and visualization tools such as Google Analytics, Excel, Google Data Studio, or Tableau.
• Strong analytical and problem-solving skills with a keen eye for detail.
• Ability to interpret complex data sets and translate them into actionable recommendations.
• Strong written and verbal communication skills.
• Experience with A/B testing methodologies.
• Bachelor's degree in Marketing, Statistics, Economics, Business, or related quantitative field is preferred.

Responsibilities

• Monitor, analyze, and report on the performance of paid media campaigns across platforms like Google Ads, Facebook Ads, and Instagram Ads.
• Develop dashboards and reports to track KPIs including CPC, CPA, Conversion Rate, and ROAS.
• Identify trends and opportunities for campaign optimization to improve performance and efficiency.
• Conduct A/B testing on ad creatives, targeting, bidding strategies, and landing pages.
• Collaborate with the marketing team to align paid media strategies with objectives and goals.
• Assist in budget management and allocation for paid media channels.
• Stay up-to-date with paid media trends and best practices.
• Conduct competitive analysis in the paid media landscape.
• Perform data analysis to inform audience segmentation and targeting strategies.
• Support development and execution of new paid media initiatives.

Skills

Analytical mindset

Data-driven

A/B testing

Campaign optimization

Communication skills

Education

Bachelor's degree in Marketing, Statistics, Economics, Business, or related quantitative field

Tools

Google Ads

Facebook Ads Manager

Excel

Google Data Studio

Tableau

Google Analytics

Job description

About the Role

Our client, a dynamic e-commerce enterprise, is seeking a highly analytical and data-driven Performance Marketing Analyst to join their growing team. This role is instrumental in optimizing paid media campaigns across various platforms to drive customer acquisition and maximize return on ad spend (ROAS). The ideal candidate will possess strong analytical skills, a deep understanding of paid media metrics, and a passion for uncovering insights that fuel campaign success. This is a full-time, on-site position based in Upington, Northern Cape , offering a collaborative and results-oriented work environment. Our client is committed to fostering a culture of continuous improvement and providing opportunities for professional development.

Key Responsibilities

• Monitor, analyze, and report on the performance of paid media campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and others.
• Develop dashboards and reports to track key performance indicators (KPIs) including Cost Per Click (CPC), Cost Per Acquisition (CPA), Conversion Rate, and ROAS.
• Identify trends, insights, and opportunities for campaign optimization to improve performance and efficiency.
• Conduct A/B testing on ad creatives, targeting, bidding strategies, and landing pages.
• Collaborate with the marketing team to align paid media strategies with overall campaign objectives and business goals.
• Assist in budget management and allocation for paid media channels.
• Stay up-to-date with the latest paid media trends, platform updates, and best practices.
• Conduct competitive analysis to identify opportunities and potential threats in the paid media landscape.
• Perform data analysis to inform audience segmentation and targeting strategies.
• Support the development and execution of new paid media initiatives.

Requirements

• Proven experience as a Performance Marketing Analyst, Paid Media Specialist, or similar analytical role.
• Strong understanding of paid media platforms (Google Ads, Facebook Ads Manager) and their respective metrics.
• Proficiency in using data analysis and visualization tools such as Google Analytics, Excel, Google Data Studio, or Tableau.
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Ability to interpret complex data sets and translate them into actionable recommendations.
• Strong written and verbal communication skills.
• Experience with A/B testing methodologies.
• A Bachelor's degree in Marketing, Statistics, Economics, Business, or a related quantitative field is preferred.
• Familiarity with marketing automation platforms is a plus.

Benefits

Our client offers a competitive salary and a comprehensive benefits package, including health and retirement benefits. Employees will enjoy a collaborative work environment in Upington, Northern Cape , with opportunities for professional growth and development. Our client is committed to employee well-being and offers a stable career path within a growing organization. This full-time, on-site role provides a chance to make a tangible impact on marketing performance.