Digital Campaign Manager

Placements24; Riverton (UT); On-site; USD 18,000 - 34,000; Full time

Benefits offered by this job

Competitive salary

Professional development

Collaborative work environment

Impactful campaigns

Growth opportunities

Job summary

Placements24 is seeking a results-driven Digital Campaign Manager to oversee and execute high-impact digital marketing campaigns in Upington, Northern Cape. You will lead campaigns across multiple channels and partner with creative and analytics teams to drive measurable outcomes.

Responsibilities include planning strategy, setting KPIs, managing budgets, analyzing performance in real time, and delivering data-driven optimizations to improve ROI and lead generation.

Qualifications

• Proven experience as a Digital Campaign Manager or similar role.
• In-depth knowledge of PPC, SEO, social ads, email marketing and display advertising.
• Proficiency with Google Ads, Facebook Ads Manager and Google Analytics.
• Strong analytical skills and ability to interpret data for actionable insights.
• Excellent project management and organizational abilities.

Responsibilities

• Plan, execute and manage digital marketing campaigns across multiple channels.
• Develop strategies, set objectives and KPIs for each campaign.
• Manage budgets to maximize ROI and allocate resources efficiently.
• Monitor performance in real-time and adjust campaigns based on data.
• Collaborate with creative teams on ad copy, visuals and landing pages.
• Prepare reports with insights and recommendations for future initiatives.

Skills

Digital marketing

Analytical skills

Budget management

Project management

Communication

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/related

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

About the Role

Our client is looking for a results-driven and experienced Digital Campaign Manager to oversee and execute impactful digital marketing campaigns in Upington, Northern Cape. This role is central to planning, implementing, and optimizing online advertising initiatives across various channels to achieve specific marketing goals, such as lead generation, brand awareness, and customer acquisition. You will work closely with creative teams, content creators, and performance analysts to ensure campaign success. This is an excellent opportunity to contribute to innovative marketing strategies within the Creative & Digital sector and drive measurable results for a growing business.

Key Responsibilities

• Plan, execute, and manage digital marketing campaigns across multiple channels, including social media, search engines (PPC), display advertising, and email marketing.
• Develop campaign strategies, set objectives, and define key performance indicators (KPIs) for each campaign.
• Manage campaign budgets effectively, ensuring optimal allocation of resources to maximize ROI.
• Monitor campaign performance in real-time, analyze data, and make data-driven adjustments to optimize results.
• Collaborate with creative teams to develop compelling ad copy, visuals, and landing pages.
• Prepare regular reports on campaign performance, insights, and recommendations for future initiatives.

Requirements

• Proven experience as a Digital Campaign Manager or similar role, with a strong track record of successful campaign execution.
• In-depth knowledge of digital marketing channels, including PPC, SEO, social media advertising, email marketing, and display advertising.
• Proficiency with digital advertising platforms (e.g., Google Ads, Facebook Ads Manager) and analytics tools (e.g., Google Analytics).
• Strong analytical skills and the ability to interpret complex data to derive actionable insights.
• Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
• Bachelor's degree in Marketing, Business, or a related field is preferred.

Benefits

• Competitive salary and performance-based incentives.
• Opportunities for continuous learning and professional development in digital marketing.
• A collaborative and innovative work environment.
• The chance to manage impactful digital campaigns that drive business growth.
• Contribution to exciting projects within the rapidly evolving Creative & Digital landscape.