Senior Digital Marketing Specialist (Arts & Entertainment Focus)

Placements24; Riverton (UT); Vor Ort; USD 36.000 - 61.000; Vollzeit

Benefits dieser Stelle

Health, dental, and vision insurance

Paid annual leave and public holidays

Retirement savings plan options

Professional development opportunities

Dynamic and creative work environment

Zusammenfassung

Placements24 is seeking a Senior Digital Marketing Specialist for an on-site role in Upington, Northern Cape. You will design and execute integrated campaigns across paid, organic, email, and content channels to boost artist and event visibility.

The ideal candidate has 5+ years in digital marketing, proven PPC and SEO expertise, and strong analytics to optimize performance and lead generation in a creative agency setting.

Qualifikationen

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Minimum 5 years in digital marketing with campaign management focus.
• Proven experience in PPC and social media ads optimization.

Aufgaben

• Develop and implement integrated digital marketing strategies for clients in the arts and entertainment industry.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and YouTube.
• Oversee social media management, including content creation, scheduling, community engagement, and performance analysis.
• Develop and execute email marketing campaigns, segmenting audiences and crafting compelling content.
• Implement SEO best practices to improve website visibility and organic search rankings.
• Create and manage content marketing initiatives, including blog posts, articles, and website copy.
• Analyze campaign performance data using tools like Google Analytics and provide regular reports with actionable insights.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with creative teams to develop engaging marketing assets.
• Manage client relationships and provide strategic recommendations for digital growth.

Kenntnisse

Digital marketing strategy

PPC management

Social media marketing

SEO

Google Analytics

Content marketing

Email marketing

Team collaboration

Ausbildung

Bachelor's degree in Marketing, Communications, Digital Media

Tools

SEMrush

Ahrefs

Google Ads

Facebook Ads Manager

YouTube Ads

Jobbeschreibung

About the Role

Our client, a dynamic and growing marketing agency specializing in the arts and entertainment sector, is seeking a Senior Digital Marketing Specialist. This is an on-site role based in Upington, Northern Cape, offering a fantastic opportunity to work within a collaborative team environment and directly impact the success of client campaigns. You will be responsible for developing and executing comprehensive digital marketing strategies across various platforms, including social media, search engines, email, and content marketing, to promote artists, events, and entertainment properties. We are looking for a data-driven individual with a strong understanding of digital marketing channels, excellent analytical skills, and a passion for the creative industries. The ideal candidate will have a proven ability to drive engagement, increase brand awareness, and generate leads through innovative digital campaigns. This role is crucial for amplifying our clients' reach and success in the competitive entertainment market.

Key Responsibilities

• Develop and implement integrated digital marketing strategies for clients in the arts and entertainment industry.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and YouTube.
• Oversee social media management, including content creation, scheduling, community engagement, and performance analysis.
• Develop and execute email marketing campaigns, segmenting audiences and crafting compelling content.
• Implement SEO best practices to improve website visibility and organic search rankings.
• Create and manage content marketing initiatives, including blog posts, articles, and website copy.
• Analyze campaign performance data using tools like Google Analytics and provide regular reports with actionable insights.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with creative teams to develop engaging marketing assets.
• Manage client relationships and provide strategic recommendations for digital growth.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of experience in digital marketing, with a significant focus on campaign management and execution.
• Proven experience in managing paid advertising campaigns (PPC, social media ads) with a strong understanding of optimization techniques.
• Proficiency with SEO principles and tools (e.g., SEMrush, Ahrefs).
• Experience with social media management platforms and content scheduling tools.
• Strong analytical skills and proficiency with Google Analytics and other reporting tools.
• Excellent written and verbal communication skills.
• Ability to work effectively in a team environment and manage multiple projects simultaneously.
• Demonstrated interest or experience in the arts and entertainment industry is highly preferred.
• Strong organizational skills and attention to detail.

Benefits

• Competitive salary package based on experience.
• Health, dental, and vision insurance coverage.
• Paid annual leave and public holidays.
• Retirement savings plan options.
• Opportunities for professional development and training in digital marketing.
• A dynamic and creative work environment within the arts and entertainment sector.
• Collaborative team culture and company events.
• Potential for performance-based bonuses.
• Convenient office location in Upington, Northern Cape.
• Be part of a company that celebrates creativity and innovation.