Digital Advertising Specialist

Placements24; Riverton (UT); On-site; USD 19,000 - 32,000; Full time

Benefits offered by this job

Competitive salary

Full-time employment with structured 9

Health and wellness benefits

Training and certifications in digital

Growth-oriented team

Job summary

Placements24 is seeking a performance-driven Digital Advertising Specialist to manage and optimize online campaigns in Upington. The role focuses on driving qualified traffic, leads, and maximizing ROAS across Google, Facebook, Instagram, and LinkedIn.

The ideal candidate is analytical with 2-4 years of hands-on experience and strong skills in ad platforms, analytics, and conversion tracking. This is a full-time, on-site role offering training and a growth-focused environment.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 2-4 years of hands-on experience managing paid digital advertising campaigns.
• Proficiency with Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Excellent understanding of digital advertising best practices, targeting strategies, and conversion tracking.

Responsibilities

• Develop, implement, and manage paid digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Conduct keyword research, audience segmentation, and bid management to optimize campaign performance.
• Monitor campaign performance daily, analyzing key metrics (CTR, CPC, CPA, ROAS) and providing insights for optimization.
• Create compelling ad copy and creative briefs for ad visuals to ensure maximum engagement and conversion.
• Regularly report on campaign performance to stakeholders, providing strategic recommendations for improvement.

Skills

Google Ads

Facebook Ads Manager

Analytics

Keyword research

Bid management

Education

Bachelor's degree in Marketing/Business

Tools

Google Analytics

Job description

About the Role

Our client is seeking a performance-driven Digital Advertising Specialist to manage and optimize their online advertising campaigns in Upington. This role is crucial for driving qualified traffic, generating leads, and maximizing return on ad spend (ROAS) across various digital platforms. You will be responsible for campaign strategy, execution, monitoring, and analysis, ensuring campaigns are aligned with marketing objectives and target audience engagement. The ideal candidate is analytical, detail-oriented, and possesses a deep understanding of paid advertising platforms, conversion rate optimization, and data-driven decision-making to achieve outstanding results.

Key Responsibilities

• Develop, implement, and manage paid digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Conduct keyword research, audience segmentation, and bid management to optimize campaign performance.
• Monitor campaign performance daily, analyzing key metrics (CTR, CPC, CPA, ROAS) and providing insights for optimization.
• Create compelling ad copy and creative briefs for ad visuals to ensure maximum engagement and conversion.
• Regularly report on campaign performance to stakeholders, providing strategic recommendations for improvement.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 2-4 years of hands-on experience managing paid digital advertising campaigns.
• Proficiency with Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Excellent understanding of digital advertising best practices, targeting strategies, and conversion tracking.

Benefits

• Competitive annual salary.
• Full-time employment with a structured work schedule.
• Comprehensive health and wellness benefits.
• Opportunities for advanced training and certifications in digital advertising.
• A growth-oriented team environment with significant impact potential in Upington.