Digital Marketing Manager

Placements24; Willows (CA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work arrangement

Competitive salary with performance-in

Health, dental, and vision insurance

Generous paid time off and holidays

Professional development opportunities

Job summary

Placements24 is seeking a seasoned Digital Marketing Manager to lead our online presence and marketing efforts from a hybrid role. You will oversee all digital channels, drive engagement and lead generation, and develop innovative campaigns aligned with business goals.

The ideal candidate brings 5+ years of digital marketing experience, strong SEO/SEM, content marketing, analytics expertise, and leadership capabilities.

Qualifications

• Minimum of 5 years of experience in digital marketing with a track record in managing diverse campaigns and teams.
• Strong understanding of SEO, SEM, content marketing, social media marketing, email marketing, and analytics.
• Proficiency with marketing automation platforms, CRM systems, and website analytics tools.
• Excellent strategic planning, project management, and analytical skills.
• Superior communication and interpersonal skills with cross-department collaboration.

Responsibilities

• Develop and implement a comprehensive digital marketing strategy across SEO, SEM, social media, email, content marketing, and affiliates.
• Manage and optimize paid advertising campaigns on Google Ads, social media, and other platforms to meet KPIs.
• Oversee content creation for the website, blog, and social channels.
• Analyze website traffic and campaign performance using tools like Google Analytics to identify growth opportunities.
• Manage relationships with external agencies and vendors as needed.
• Lead and mentor a team of digital marketing specialists and foster continuous learning.

Skills

SEO

SEM

Content marketing

Analytics

Marketing automation

CRM

Project management

Leadership

Education

Bachelor's degree in Marketing, Digital Media, Business Administration, or related field

Tools

Google Analytics

Marketing automation platforms

CRM systems

Job description

About the Role

Our client is seeking a seasoned Digital Marketing Manager to spearhead their online presence and marketing efforts from their Welkom office. This role requires a strategic thinker who can oversee all digital marketing channels, driving customer engagement and lead generation. You will be responsible for developing and executing innovative campaigns that align with business goals, ensuring a cohesive and impactful online brand experience. This hybrid role offers a balanced approach to work, blending in-office collaboration with remote flexibility, ideal for an experienced professional looking to make a substantial impact.

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy encompassing SEO, SEM, social media, email marketing, content marketing, and affiliate programs.
• Manage and optimize paid advertising campaigns across Google Ads, social media, and other relevant platforms to achieve target KPIs.
• Oversee the creation of engaging and high-quality content for the company website, blog, and social media channels.
• Analyze website traffic, campaign performance, and user behavior using tools like Google Analytics to identify opportunities for growth.
• Manage relationships with external agencies and vendors as needed for specialized marketing services.
• Lead and mentor a team of digital marketing specialists, fostering a culture of continuous learning and improvement.

Requirements

• Minimum of 5 years of experience in digital marketing, with a proven track record in managing diverse campaigns and teams.
• Strong understanding of SEO, SEM, content marketing, social media marketing, email marketing, and analytics.
• Proficiency with marketing automation platforms, CRM systems, and website analytics tools.
• Excellent strategic planning, project management, and analytical skills.
• Superior communication and interpersonal skills, with the ability to collaborate effectively across departments.
• Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.

Benefits

• Competitive annual salary and performance incentives.
• Hybrid work arrangement providing flexibility.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and company holidays.
• Professional development opportunities and training programs.