Performance Marketing Manager

Fetch; Northern (KY); Hybrid; USD 111,000 - 131,000; Full time

Job summary

Fetch is seeking a Performance Marketing Manager to drive growth through advanced search campaigns across Apple Search Ads and Google App Campaigns. The role also covers YouTube and Performance Max to capture users across the funnel, with a strong emphasis on experimentation and data-driven optimization.

You will lead budgeting, forecasting, and collaboration with creative teams to ensure assets align with search intent while leveraging AI tools to improve efficiency.

Qualifications

• 5+ years of performance marketing experience with a heavy focus on search platforms and mobile app growth.
• Expert-level knowledge of Apple Search Ads and the Google Ads ecosystem (including App Campaigns, YouTube, and PMax).
• Proven track record of managing large-scale budgets and delivering measurable growth results.
• Deep experience in designing and analyzing marketing experiments and creative A/B tests.
• Strong analytical skills with proficiency in Excel/Google Sheets, BI tools, and Mobile Measurement Platforms (MMPs) such as AppsFlyer, Adjust, or Branch.

Responsibilities

• Lead planning, execution, and daily optimization of ASA and GAC to meet growth targets.
• Manage full-funnel search, YouTube, and PMax campaigns across the journey.
• Identify how search and owned channels drive holistic growth beyond acquisition.
• Design and execute a rigorous experimentation and A/B testing roadmap across ad formats, landing pages, and store assets.
• Collaborate with creative teams to develop innovative ad concepts and messaging for search intent.
• Monitor CPI, CPA, ROAS, LTV, and retention; analyze attribution and user behavior with analytics teams.
• Manage large budgets and forecasting to maximize ROI.
• Leverage AI tools to automate workflows and enhance marketing effectiveness.

Skills

Performance marketing

Search platform expertise

Budget management

Experimentation & testing

Data analysis

Cross-functional collaboration

AI in marketing

Tools

Apple Search Ads

Google Ads

YouTube

Performance Max (PMax)

AppsFlyer

Adjust

Branch

Excel

Google Sheets

BI tools

Job description

About the Role:

We are seeking a search-focused Performance Marketing Manager to lead our growth efforts across Apple and Google ecosystems. This role is primarily responsible for driving high-intent user acquisition through expert management of search-based channels. You will go beyond traditional user acquisition to think about how owned channels drive growth as a whole, leveraging deep expertise in experimentation and creative testing to maintain a competitive edge.

This is a full-time role that can be held from one of our US offices or remotely in the United States.

Role Responsibilities:

• Primary Channel Ownership: Lead the planning, execution, and daily optimization of Apple Search Ads (ASA) and Google App Campaigns (GAC) to meet efficient growth targets.
• Strategic Management: Lead and manage full-funnel search, YouTube, and Performance Max (PMax) campaigns to capture users across every stage of the journey.
• Growth Mindset & Ownership: Think beyond pure user acquisition to identify how search and owned channels can drive holistic growth for the business.
• Experimentation & Testing: Design and execute a rigorous roadmap for experimentation and creative A/B testing across ad formats, landing pages, and app store assets to continuously improve performance.
• Creative Collaboration: Partner closely with creative teams to develop innovative ad concepts, test new messaging, and ensure assets resonate with search intent.
• Data-Driven Optimization: Monitor key metrics (CPI, CPA, ROAS, LTV, and retention) and collaborate with analytics teams to understand attribution and user behavior.
• Budget & Forecasting: Manage large-scale budgets and forecasting, ensuring efficient resource allocation to maximize ROI.
• Lead with AI: Leverage AI tools to automate workflows, enhance marketing effectiveness, and drive operational efficiency.

Minimum Requirements:

• 5+ years of experience in performance marketing, with a heavy focus on search platforms and mobile app growth.
• Expert-level knowledge of Apple Search Ads and the Google Ads ecosystem (including App Campaigns, YouTube, and PMax).
• Proven track record of managing large-scale budgets and delivering measurable growth results.
• Deep experience in designing and analyzing marketing experiments and creative A/B tests.
• Strong analytical skills with proficiency in Excel/Google Sheets, BI tools, and Mobile Measurement Platforms (MMPs) such as AppsFlyer, Adjust, or Branch.
• Ability to adapt with agility in a fast-paced, dynamic environment.
• Exceptional cross-functional collaboration skills, particularly with creative and technical teams.

Preferred Requirements:

• Experience with rewards-driven mobile apps.
• Familiarity with SQL or advanced data analytics skills.

Compensation:

At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $111,324-$130,969. Discover our benefits and how our employees live rewarded at https://fetch.com/careers.