Growth Marketing Manager

Salt; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Salt is seeking a Growth Marketing Manager to drive measurable growth across client accounts through performance marketing, data-driven strategy, and strong client partnerships. This role requires 3–5 years of experience and hands-on management of paid media across major platforms.

You will collaborate with creative and analytics teams across New York and other locations to optimize campaigns, uncover insights, and push for expansion opportunities.

Qualifications

• 3–5 years of experience in growth marketing, performance marketing, paid media, or a similar role.

Responsibilities

• Act as the day-to-day strategic partner for clients, building strong relationships and helping shape account growth plans.
• Manage and optimize paid media campaigns across Meta, Google, TikTok, and Apple Search Ads, ensuring budgets are effectively allocated against performance targets.
• Monitor campaign performance and translate data into clear insights, recommendations, and next steps.
• Analyze performance data, audience behavior, and creative trends to understand why campaigns are succeeding or underperforming.
• Develop testing strategies across audiences, channels, messaging, and creative to continuously improve performance.
• Present campaign results, insights, and growth opportunities directly to clients.
• Identify potential account risks and opportunities early and proactively recommend solutions.
• Experiment with AI tools, automation, and new workflows to improve campaign execution, reporting, analysis, and overall efficiency.
• Manage multiple client priorities, campaign timelines, and workstreams while maintaining a high standard of execution.
• Collaborate with creative and analytics teams across New York, Los Angeles, Stockholm, and Varna to deliver integrated growth strategies.

Skills

Growth marketing

Paid media

Client partnerships

Analytics

AI tools

Tools

Meta Ads

Google Ads

TikTok Ads

Apple Search Ads

Job description

Our client is looking for a Growth Marketing Manager to drive measurable growth across client accounts through a combination of performance marketing, data-driven strategy, and strong client partnership. This role is ideal for someone with 3–5 years of experience who is confident managing paid media campaigns, analyzing performance, and working directly with clients to identify opportunities for growth.

Key Responsibilities:

Act as the day-to-day strategic partner for clients, building strong relationships and helping shape account growth plans.

Manage and optimize paid media campaigns across Meta, Google, TikTok, and Apple Search Ads, ensuring budgets are effectively allocated against performance targets.

Monitor campaign performance and translate data into clear insights, recommendations, and next steps.

Analyze performance data, audience behavior, and creative trends to understand why campaigns are succeeding or underperforming.

Develop testing strategies across audiences, channels, messaging, and creative to continuously improve performance.

Present campaign results, insights, and growth opportunities directly to clients.

Identify potential account risks and opportunities early and proactively recommend solutions.

Experiment with AI tools, automation, and new workflows to improve campaign execution, reporting, analysis, and overall efficiency.

Manage multiple client priorities, campaign timelines, and workstreams while maintaining a high standard of execution.

Collaborate with creative and analytics teams across New York, Los Angeles, Stockholm, and Varna to deliver integrated growth strategies.

What We’re Looking For:

3–5 years of experience in growth marketing, performance marketing, paid media, or a similar role.

Hands-on experience managing and optimizing campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, and/or Apple Search Ads.

Proven experience managing performance marketing budgets and working toward measurable acquisition, conversion, or revenue targets.

Experience working directly with clients and presenting campaign performance, insights, and strategic recommendations.

Strong analytical skills with the ability to turn performance data into actionable growth strategies.

Experience with mobile app acquisition or app-focused performance campaigns is a strong plus.

Strong project management skills with the ability to manage multiple campaigns, priorities, and deadlines simultaneously.

A proactive and accountable mindset with the ability to identify problems and drive solutions independently.

Interest in and hands-on experience with AI tools, automation, and emerging marketing technologies.