Growth Marketing Manager, Paid Channels

Workman Labs; Northern (KY); Hybrid; USD 150,000 - 200,000; Full time

Job summary

Runway is seeking a Growth Marketing Manager to own paid acquisition, channel mix, and creative testing with a focus on hitting subscription targets. The role involves managing seven-figure budgets, deep Google Ads expertise, and cross-functional collaboration to optimize funnel performance.

Remote position within the US, offering a highly strategic role at the intersection of analytics and creative campaigns. Strong emphasis on incrementality, AI tooling, and scalable bidding platforms.

Qualifications

• 4+ years managing paid search with seven-figure budgets.
• Deep Google Ads expertise including Smart Bidding and tCPA/tROAS.
• Fluency in funnel economics: CAC, LTV, payback.

Responsibilities

• Day-to-day management of Google Ads and ChatGPT Ads - campaign structure, keywords, bids, budgets, negatives, quality score, geo and device splits.
• Own the cost-per-acquisition number and optimize the funnel from impression to subscription.
• Run a continuous test roadmap with bidding strategies, optimization events, ad copy, landing pages, audience and geo splits.
• Prove incrementality with geo holdouts, lift studies, and pause tests.
• Manage budget across markets by allocating spend and funding high-performing geos.
• Stand up new bidding platforms and write the playbook for them.
• Report clearly with daily/weekly readouts and insights for stakeholders.
• Collaborate with creative, lifecycle, product marketing, and engineering on tracking and attribution.

Skills

Paid search

Google Ads

Budget management

A/B testing

Data analysis

SQL

GA4

Tools

Google Ads Editor

Performance Max

AI tooling

Job description

Runway is hiring a growth marketing manager to own paid acquisition - channel mix, creative testing and spend against subscription targets.

$150,000 – $200,000 / yr

Location

Remote (US)

Remote

Seniority

—

Compared with 15 other Marketing roles: Common across similar roles Unique to this role

What you'll do

Responsibilities

• Day-to-day management of Google Ads and ChatGPT Ads - campaign structure, keywords, bids, budgets, negatives, quality score, geo and device splits. Unique
• Own the cost-per-acquisition number. Manage to a cost-per-acquisition target, not clicks or registrations. Know the funnel from impression → registration → subscription and where it leaks. Unique
• Run a continuous test roadmap - bidding strategies (tCPA / Smart Bidding), optimization events, ad copy, landing pages, audience and geo splits. One test, one hypothesis, one readout.
• Prove incrementality. Design and read geo holdouts, conversion-lift studies, and pause tests. Distinguish incremental subscribers from ones we'd have gotten anyway. Unique
• Manage budget across markets - allocate and reallocate spend by market and campaign against performance, break out international blobs, fund the geos that earn it. Unique
• Stand up new bidding platforms as they emerge. You'll be first-in on the next channel and write the playbook for it. Unique
• Report clearly. Daily and weekly readouts that lead with the "why," not just the table. Partner with our analytics stack, much of this is instrumented and semi-automated; you'll extend it. Unique
• Work cross-functionally with creative, lifecycle, product marketing, and engineering on tracking, attribution, and landing page conversion. Common

What you'll need

Experience

• 4+ years managing paid search, with direct ownership of seven-figures in budget. Unique
• Deep Google Ads expertise - Smart Bidding, tCPA/tROAS, Performance Max / AI Max, Demand Gen, search term hygiene, quality score, the Editor.
• A track record running incrementality tests (geo holdouts, lift studies) and acting on the results - not just reporting platform-reported conversions. Common
• Fluency in funnel economics: CAC, LTV, cost-per-acquisition, payback. You optimize to downstream value, not proxy events. Unique
• Comfort in the data - SQL or willingness to learn it, plus GA4 / Mixpanel or equivalent. You pull your own numbers. Unique
• Rigorous experiment discipline and clear, opinionated written reporting. Unique
• Experience with MCP / AI tooling to automate redundant tasks such as daily optimizations and reporting. Unique
• Early experience with AI-native ad surfaces (ChatGPT Ads, etc.) or other non-Google bidding platforms. Unique
• Familiarity with attribution plumbing - click IDs, enhanced conversions, server-side tracking. Unique