Performance Marketing Lead - USA

Inworld AI; Mountain View (CA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Inworld AI is seeking an AI-native Performance Marketing Lead to own paid acquisition across self-serve and ABM channels. You will drive paid search and paid social, collaborating with the VP of Marketing and GTM engineering.

This is a hands-on role where you build campaigns, write copy, and report on data, with a mix of on-site and flexible work arrangements. You will manage end-to-end marketing efforts targeting developers and founders, leveraging display and upper-funnel tactics to expand

Qualifications

• 3–5 years hands-on in performance marketing.
• Experience marketing to a developer audience.
• Experience marketing a self-serve product with a sales motion.
• Hands-on experience with X and Google DV360 is a plus.

Responsibilities

• Own paid search as the primary acquisition engine for self-serve signups.
• Run ABM and retargeting programs on social (LinkedIn, Meta, X).
• Create and optimize campaigns, write copy, and manage assets or freelancers.
• Design multi-touch retargeting sequences coordinating with sales.
• Build reporting for signups, activation, handoff, and revenue.

Skills

Paid search

Paid social

Developer audience

Claude Code

Tools

DV360

X advertising

Job description

Inworld is a research lab of top researchers and engineers, building the world’s top-ranked realtime voice models.

Today our models are the #1 ranked realtime voice models in the world. They are used to power the largest consumer-facing AI applications available, across categories like health, fitness, learning, therapy, companions, customer experience and media; representing 100s of millions of end users. Our work spans areas like research and development of state-of-the-art models, optimizing realtime inference, and creating best-in-class APIs and products that allow developers to engage their users.

We’ve raised more than $125M from Lightspeed, Section 32, Kleiner Perkins, Microsoft’s M12 venture fund, Founders Fund, Meta and Stanford, among others. Our technology has powered experiences from companies such as NVIDIA, Microsoft Xbox, Niantic, Logitech Streamlabs, Wishroll, Little Umbrella and Bible Chat. We’ve also been recognized by CB Insights as one of the 100 most promising AI companies globally and have been named one of LinkedIn’s Top 10 Startups in the USA.

Your impact

We're looking for an AI-native Performance Marketing Lead to own paid acquisition across three lanes: filling and optimizing our self-serve funnel, running ABM and retargeting across social, and building awareness in a category where competitors have a much larger share of voice.

This role spans paid search and paid social (LinkedIn, Meta, X, Reddit). You’ll work closely with the VP of Marketing, GTM engineering, and sales. It's a hands-on role: you'll build the campaign, write the copy, ship the landing page, and report on the data yourself.

What you'll do

Fill and optimize the self-serve funnel as a feeder for sales

Own paid search as the primary acquisition engine for self-serve signups - keyword strategy, competitor capture, landing page testing, and continuous efficiency work against high-intent developer queries

Optimize the full path from click through signup and activation, treating first successful API call and early usage as the qualification signal that routes an account to sales

Partner with sales to define what makes a self-serve signup worth a conversation, and tune acquisition toward accounts that meet that bar rather than raw volume

Build the reporting that follows a click through signup, activation, sales handoff, and closed revenue

Run ABM and retargeting programs across social

Execute account-based campaigns on LinkedIn, Meta, and X against target account lists sourced from GTM engineering - you'll partner with them on what you need and how it's segmented

Produce the creative these campaigns run on - write the copy and build lightweight assets yourself where you can, and scope, brief, and manage freelancers or agency partners where you can't

Design multi-touch retargeting sequences that keep us in front of accounts already in the funnel, coordinated with sales outreach rather than running parallel to it

Measure and report account engagement and pipeline influence using multi-touch attribution tools

Build brand awareness through display and upper-funnel media

Run display and awareness campaigns that build recognition with developers and founders before they start actively evaluating

Extend reach through developer-native placements - newsletters, podcasts, technical publications, and community sponsorships

Develop upper-funnel creative and messaging in partnership with product marketing, and sustain enough variant volume that performance doesn't decay

Establish sensible measurement for brand work - reach, share of voice, branded search lift, and self-serve signup trends

What you'll bring

3-5 years hands-on in performance marketing, with demonstrated depth in both paid search and paid social

Experience marketing to a developer audience in prior roles

Experience marketing a self-serve product that feeds a sales motion

Prior hands-on experience with X and Google DV360 are a plus

Power user of Claude Code or equivalent, thinking in terms of agents and systems

We're deliberately open on background. Three paths we'd be glad to see:

Agency - you've run search and social across many accounts and budgets, you move fast, and you've seen more experiments than any single in-house role would give you

CPG or consumer brand - you understand creative velocity, audience testing, and how to build awareness for something people aren't yet searching for

B2B SaaS - you know ABM, LinkedIn targeting, and how marketing spend ladders up to a pipeline number sales will actually accept

Candidates must be based in the SF Bay Area or willing to relocate (you will be working on-site in our South Bay office a few days a week).
The base salary range for this full-time position is $140,000 - $190,000+ bonus + equity + benefits.