Paid Search Performance Marketing Manager
Wispr Flow
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Benefits offered by this job
Job summary
Qualifications
- 4+ years managing Google Search Ads for B2C apps, SaaS, or subscription businesses.
- Proven ownership of $50k+/month budgets with measurable CAC/ROAS improvements.
- Fluency in GA4, MMPs, and product analytics tools.
Responsibilities
- Manage Google Ads, Bing Ads, and Apple Search Ads day-to-day.
- Optimize campaigns for in-app revenue.
- Design and optimize performance funnels.
Skills
Tools
Job description
San Francisco or New York
Full time
Hybrid
Marketing
- $140K – $160K • Offers Equity
- Generous equity grant
- 401k matching
- Relocation bonus
- Health, vision, dental insurance
Wispr Flow is making it as effortless to interact with your devices as talking to a close friend.
Today, Wispr Flow is the first voice dictation platform people use more than their keyboards — because it understands you perfectly on the first try. It’s context-aware, personalized, and works anywhere you can type, on desktop or phone.
In 2026, in addition to dictation, we\'re focused on building native actions — an agentic framework that understands you, and works reliably.
We’re a team of AI researchers, designers, growth experts, and engineers rethinking human-computer interaction from the ground up. We value high-agency teammates who communicate openly, obsess over users, and sweat the details. We thrive on spirited debate, truth-seeking, and real-world impact.
We\'re grown our revenue +150% every quarter for the last 4 quarters, and have raised $81M from Tier 1 VC firms and other well-known angels.
We\'re hiring a hands-on paid search specialist to own Google Search, Bing Ads, and Apple Search Ads across desktop and mobile. You\'ll also own Android acquisition from day one.
Your channels:
- Google Search Ads (Search, Performance Max, Search Partners)
- Google App Campaigns (ACi) for Android app installs and in-app revenue
- Apple Search Ads for iOS and Android
- Bing / Microsoft Ads (and expansion opportunities)
Your mission: Bring in high-intent users and wire them into our funnel: ad → click → install → activation → subscription → revenue.
This isn\'t a "set and forget" role. You\'re in the platforms daily, shipping tests weekly, making data-driven decisions, and owning the numbers.
- Manage Google Ads (Search, PMax), Bing Ads, and Apple Search Ads day-to-day
- Build clean account architectures: brand vs non-brand, competitor, persona-driven campaigns
- Launch and scale Google App Campaigns (ACi) for Android installs and revenue optimization
- Expand Apple Search Ads from iOS to Android, capitalizing on launch momentum
- Own Android growth strategy across Google App Campaigns and Apple Search Ads
- Optimize to in-app revenue events (not just installs)
- Rapidly test creative, audiences, and bidding strategies to find scalable Android growth
- Partner with Product and Data teams on attribution and conversion tracking
- Design and optimize distinct funnels for web → desktop, web → App Store, and direct App Store installs
- Connect campaigns to our stack: GA4, AppsFlyer (MMP), PostHog
- Own search performance: brand vs non-brand CAC, iOS vs desktop vs Android metrics, payback windows
- Ship weekly tests: keywords, match types, bidding strategies, ad copy, creative variants
- Maintain a testing roadmap with clear hypotheses and success metrics
- Partner with Design and Growth teams on landing pages and App Store optimization
- Manage $50k+/month in search spend (scaling to low six figures)
- Allocate weekly budgets by channel, geo, brand vs non-brand, device
- Keep CAC within targets while finding incremental spend opportunities
- Write crisp weekly updates: what happened, why, what\'s next
- Present monthly performance to leadership with clear insights and recommendations
- Collaborate seamlessly with Growth, Product, Design, and Data teams
- 4+ years managing Google Search Ads for B2C apps, SaaS, or subscription businesses
- Proven ownership of $50k+/month budgets with measurable CAC/ROAS improvements
- Strong Google Ads expertise:
- Search campaigns (keyword strategy, match types, negatives, Quality Score optimization)
- Performance Max (when to use it, how to prevent brand cannibalization)
- Google App Campaigns (ACi) for mobile installs and revenue optimization
- Direct experience with Apple Search Ads for iOS, ready to expand to Android
- Fluency in GA4, an MMP (AppsFlyer/Adjust/Branch), and product analytics tools (PostHog/Mixpanel/Amplitude)
- Deep understanding of CAC, payback period, LTV:CAC, activation rates, retention curves
- Excellent written communication—you can write a weekly recap that\'s actually worth reading
- Authorized to work in the US
- Bing / Microsoft Ads experience
- Background in productivity tools, consumer apps, or PLG SaaS
- SQL or BI tools (self-serve data analysis)
- Landing page and conversion rate optimization experience
- Familiarity with Apple ecosystems and App Store guidelines
We consider all qualified applicants without regard to legally protected characteristics and provide reasonable accommodations upon request.
Compensation Range: $140K - $160K
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