Digital Marketing/Performance Marketing Generalist

Vsolutions Technologies; California (MO); Remote; USD 75,000 - 95,000; Full time

Job summary

A marketing solutions firm is looking for a Digital Marketing/Performance Marketing Generalist to manage SEM and other digital channels. This role requires hands-on execution and effective strategy development to drive growth. The ideal candidate will have substantial experience with large budgets, continuous optimization, and the ability to interpret performance data. They should also stay updated with digital marketing trends and leverage AI in their campaigns for maximum efficiency.

Qualifications

• Hands-on experience managing affiliate channels.
• Senior acquisition and performance marketing expertise.
• Experience with large budget management.

Responsibilities

• Own and scale search acquisition engine.
• Optimize SEM channel from strategy to execution.
• Leverage AI and automation for performance improvement.

Skills

SEM experience

Paid Social Campaign Management

Data Driven Optimization Decision

Campaign Structure Set up

Customer Journey thinking

Job description

Role

Digital Marketing/Performance Marketing Generalist

Location

Remote-CA

Duration

4+Month

Job Description

Summary

Must Have: The role we are looking to fill is more of a Digital Marketing/Performance Marketing Generalist (with SEM experience including experience in App Marketing and other digital channels).

A performance marketing generalist with experience across SEM, Paid Social, Affiliate, Paid App, etc. This individual should have direct hands-on experience managing affiliate channels.

Looking for a Senior Acquisition and Performance Marketing Manager to own and scale our search acquisition engine, with a primary focus on GoogleAds, Microsoft Ads (Bing), and Apple Search Ads. This role is for a hands-on performance marketer who has directly managed large budgets, thrives in data, and knows how to blend strategy, execution, and experimentation to drive profitable growth. This role is in service to increase our account growth and revenue through mainly SEM, app search, and other digital channels. We are looking for an experienced B2C marketing leader who can leverage customers’ insights and data to create a growth marketing strategy and execute it. This role will report to the VP of the Direct-to-Consumer business unit. Will have end-to-end ownership of the SEM channel (from strategy and forecasting to daily execution and optimization) and play a key role in leveraging AI and automation to improve efficiency, scale, and performance.

Core Focus

Digital /Acquisition Marketing Hands on Execution and Strategy (Not Oversight Only).

Must Have

• Large Budget Paid Search (SEM) Ownership (Day 2 Day Strategy & Execution)
• Paid Social Campaign Management
• Daily optimization and Reporting
• Campaign Structure Set up(Including Partner Campaigns)
• Launch Test Scale Campaign Approach
• Ability to independently pull and Interpret Performance Data

Strategic Capabilities

• Customer Journey thinking across the funnel
• Creative Testing Methodology.
• Data Driven Optimization Decision

Specialized Knowledge

• App Store Optimization (ASO).
• Understanding of Latest Digital Marketing Trends.
• Practice Use of AI in Marketing Workflows.