Performance Marketing Lead — Scale High-Impact Paid Media

BettingJobs; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

BettingJobs is hiring a Performance Marketing Lead to own the entire paid media stack for a mobile gaming client. You will report to the CEO and manage a nine-figure annual budget, directing spend across Meta, TikTok, Snapchat and DSPs.

This is a hands-on role with day-to-day platform management, a rigorous creative testing program, and a focus on measurement, attribution and rapid decision making to scale winning campaigns.

Qualifications

• 5+ years of hands-on direct-response media buying at scale.
• Experience across Meta, TikTok, Snapchat and DSPs.
• Experience with mobile app campaigns and high-volume testing.

Responsibilities

• Own budget and strategy across paid media channels.
• Run platforms daily with high-volume creative testing and rapid decision making.
• Own attribution setup and measure channel contributions beyond platform reports.
• Collaborate with creative and engineering teams to automate and scale launches.
• Ensure asset quality and compliance during launches and testing.

Skills

Direct-response media buying

Mobile app campaigns at scale

Meta & TikTok advertising

Performance measurement & unit economy

Experimental testing mindset

Budget ownership across multiple渠道

Tools

Meta Ads

TikTok Ads

Snapchat Ads

Apple Search Ads

Moloco AppLovin Google DSPs

Job description

BettingJobs is hiring a Performance Marketing Lead to own the entire paid media stack for a mobile gaming client. You will report to the CEO and manage a nine-figure annual budget, directing spend across Meta, TikTok, Snapchat and DSPs.

This is a hands-on role with day-to-day platform management, a rigorous creative testing program, and a focus on measurement, attribution and rapid decision making to scale winning campaigns.