Growth-Driven Performance Marketing Lead - Mobile Games (NYC)

BettingJobs; New York (NY); Vor Ort; USD 120.000 - 180.000; Vollzeit

Benefits dieser Stelle

Relocation assistance

Zusammenfassung

BettingJobs partners with a fast-growing mobile gaming startup to appoint a Performance Marketing Manager in New York. You’ll own the entire paid media function, managing a nine-figure annual advertising budget and reporting directly to the CEO.

This is a hands-on role with strategic weight: you’ll decide channels, optimize creatives, and drive measurement. relocation support is available, and you’ll thrive in a high-velocity, outcome-driven environment.

Qualifikationen

• 5+ years of hands-on direct-response mobile game media buying.
• Deep experience with Meta and TikTok advertising platforms.
• Experience with Snapchat, Apple Search Ads, and DSPs or app networks (AppLovin, Moloco).
• Proven track record of scaling campaigns through high-volume testing.
• Strong understanding of unit economics, attribution and performance measurement.
• Comfortable using AI tools for analysis with a test-first mindset.

Aufgaben

• Deploy a nine-figure paid budget across Meta, TikTok, Snapchat and DSPs with weekly reallocations.
• Set performance goals with the CEO and report against them.
• Build a repeatable creative testing framework with clear thresholds to scale or cut.
• Launch ads at high volume with rigorous QA on tracking, targeting and assets.
• Own attribution and incrementality beyond platform-reported numbers.
• Test, read and scale new channels from zero.
• Provide data-driven direction to the creative team on hooks and formats.
• Manage ad-policy approvals with platforms and legal; partner with engineering on automation.

Kenntnisse

Mobile game UA

Direct-response media buying

Meta Ads

TikTok Ads

Snapchat Ads

Apple Search Ads

DSPs / app networks

Creative testing

Attribution & measurement

Budget management

AI tools for analysis

Communication

Tools

Meta Ads Manager

TikTok Ads Manager

Snapchat Ads Manager

Apple Search Ads

AppLovin

Moloco

Jobbeschreibung

BettingJobs partners with a fast-growing mobile gaming startup to appoint a Performance Marketing Manager in New York. You’ll own the entire paid media function, managing a nine-figure annual advertising budget and reporting directly to the CEO.

This is a hands-on role with strategic weight: you’ll decide channels, optimize creatives, and drive measurement. relocation support is available, and you’ll thrive in a high-velocity, outcome-driven environment.