Paid Media Manager – Gaming & Performance Marketing Focus

Brand Knew; Los Angeles (CA); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Long-term disability insurance

Health care (dental and vision)

Unlimited cold brew

Job summary

Brand Knew is seeking a performance-driven Paid Media Manager who can scale campaigns across Meta, TikTok, Snap, X, Google Ads, and more for gaming and entertainment clients.

The ideal candidate blends hands-on campaign management with strategic thinking to optimize full‑funnel performance at scale. Expect a fast-paced, creative, data‑driven culture with growth opportunities.

Qualifications

• 3+ years of hands-on paid media experience in mobile gaming or social casino.
• Experience managing campaigns on Meta, TikTok, Snap, X, Apple Search Ads and Google UAC.
• Proficiency in campaign setup, optimization, A/B testing and retargeting.
• Familiarity with mobile attribution and MMPs (AppsFlyer, Adjust).
• Strong Excel/Google Sheets and reporting skills.

Responsibilities

• Develop, manage, and scale paid media campaigns across Meta, Snap, X, TikTok, Google Ads, Apple Search Ads and programmatic platforms.
• NaviGate and report with AppsFlyer; optimize around SKAN limitations.
• Partner with creative and marketing teams to conceptualize and test high‑performing ad creative and landing pages.
• Build full‑funnel UA strategies for gaming with a focus on CPA and ROAS.
• Continuously test and optimize audiences, creatives, bids, and budgets.
• Leverage trends to inform buying strategies and keep clients competitive.
• Run robust A/B and multivariate tests; collaborate with analytics leads on tracking.
• Deliver detailed reports and insights to internal and external stakeholders.

Skills

Paid media

Mobile gaming

Campaign optimization

A/B testing

Data analysis

GA4 tracking

Tools

AppsFlyer

Adjust

Moloco

AppLovin

Rokt

GA4

Job description

Brand Knew is seeking a performance-driven Paid Media Manager with a sharp eye for strategy, strong creative instincts, and a deep understanding of the gaming and entertainment verticals—specifically real money gaming, social casino, or mobile gaming apps. If you’re passionate about user acquisition, thrive in fast-paced environments, and know how to scale campaigns across Paid Social, Search, and App Networks, we’d love to talk.

This is an opportunity to join a creatively-led, data-informed team building campaigns that convert. The ideal candidate has both the tactical chops to manage campaigns hands‑on, and the strategic thinking to optimize full‑funnel performance at scale.

Responsibilities:

• Develop, manage, and scale paid media campaigns across Meta, Snap, X, TikTok, Google Ads, Apple Search Ads, Google UAC, and programmatic platforms such as Moloco, AppLovin, and Rokt
• Navigating and reporting with AppsFlyer
• Optimizing around SKAN limitations
• Partner with creative and marketing teams to conceptualize and test high‑performing ad creative and landing pages
• Build and optimize full‑funnel user acquisition strategies for gaming, social casino, and entertainment clients with a strong focus on CPA and ROAS
• Continuously test, iterate, and optimize campaigns—audiences, creatives, bids, and budgets—to drive measurable results
• Leverage industry trends and platform updates to inform buying strategies and keep clients competitive
• Run robust A/B and multivariate testing frameworks to maximize performance insights
• Collaborate with developers and analytics leads to ensure accurate tracking (GA4, pixels, in‑app events, etc.)
• Deliver detailed reports and insights to internal and external stakeholders

Requirements:

• 3+ years of hands‑on paid media experience with a proven track record in mobile gaming, real money gaming, or social casino
• Deep experience developing strategies and managing campaigns on Meta, TikTok, Snap, X, Apple Search Ads, Google UAC; and working knowledge of platforms like Moloco, AppLovin, and Rokt
• Proficiency in campaign setup, optimization, A/B testing, creative performance analysis, and retargeting
• Familiarity with mobile attribution and MMPs (e.g., AppsFlyer, Adjust)
• Analytical mindset with strong Excel, Google Sheets and platform reporting skills
• Strong verbal and written communication skills; confident presenting campaign strategy and performance to clients
• Highly organized, proactive, self‑motivated, and a strong team player
• Comfortable navigating ambiguity and driving outcomes in a fast‑moving environment
• Significant opportunity for growth in the company
• Work alongside an incredible slate of clients and team members
• Fun, creative and collaborative company culture
• Unlimited cold brew

Compensation:

• Commensurate with experience, salary range
• Long‑term disability insurance
• Health care offering, including dental and vision