Performance Marketing Manager

BettingJobs; New York (NY); Vor Ort; USD 120.000 - 180.000; Vollzeit

Benefits dieser Stelle

Relocation assistance

Zusammenfassung

BettingJobs partners with a fast-growing mobile gaming startup to appoint a Performance Marketing Manager in New York. You’ll own the entire paid media function, managing a nine-figure annual advertising budget and reporting directly to the CEO.

This is a hands-on role with strategic weight: you’ll decide channels, optimize creatives, and drive measurement. relocation support is available, and you’ll thrive in a high-velocity, outcome-driven environment.

Qualifikationen

• 5+ years of hands-on direct-response mobile game media buying.
• Deep experience with Meta and TikTok advertising platforms.
• Experience with Snapchat, Apple Search Ads, and DSPs or app networks (AppLovin, Moloco).
• Proven track record of scaling campaigns through high-volume testing.
• Strong understanding of unit economics, attribution and performance measurement.
• Comfortable using AI tools for analysis with a test-first mindset.

Aufgaben

• Deploy a nine-figure paid budget across Meta, TikTok, Snapchat and DSPs with weekly reallocations.
• Set performance goals with the CEO and report against them.
• Build a repeatable creative testing framework with clear thresholds to scale or cut.
• Launch ads at high volume with rigorous QA on tracking, targeting and assets.
• Own attribution and incrementality beyond platform-reported numbers.
• Test, read and scale new channels from zero.
• Provide data-driven direction to the creative team on hooks and formats.
• Manage ad-policy approvals with platforms and legal; partner with engineering on automation.

Kenntnisse

Mobile game UA

Direct-response media buying

Meta Ads

TikTok Ads

Snapchat Ads

Apple Search Ads

DSPs / app networks

Creative testing

Attribution & measurement

Budget management

AI tools for analysis

Communication

Tools

Meta Ads Manager

TikTok Ads Manager

Snapchat Ads Manager

Apple Search Ads

AppLovin

Moloco

Jobbeschreibung

BettingJobs is partnering with a fast-growing, venture-backed mobile gaming startup to appoint a Performance Marketing Manager in New York. Reporting directly to the CEO, you'll own the entire paid media function and a nine-figure annual advertising budget. This is a rare chance to shape growth at a business building a category-defining product in a heavily backed, high-velocity environment.

This is a hands-on role with real strategic weight. You'll be in the ad platforms every day, running a high-volume creative testing programme and deciding what scales and what gets cut. You'll also set paid strategy, own measurement and choose which channels open next. Internal launch automation handles the repetitive setup, so your time goes on judgement. It would suit a mobile game UA specialist who thrives on ownership, speed and minimal structure. The role is on-site in New York, and relocation support is available.

Responsibilities:

• Deploy a nine-figure paid budget across Meta, TikTok, Snapchat and DSPs, reallocating weekly toward the best returns
• Set performance goals with the CEO and report against them
• Build a repeatable creative testing framework with clear thresholds to scale, keep testing or cut
• Launch ads at high volume with rigorous pre-launch QA on tracking, targeting and assets
• Own attribution and incrementality, looking beyond platform-reported numbers
• Test, read and scale new channels from zero
• Give the creative team data-backed direction on hooks, formats and concepts
• Manage ad-policy approvals with platforms and legal, and partner with engineering on automation

Requirements:

• 5+ years of hands-on direct-response media buying, with deep mobile game UA and/or real-money gaming experience
• Expert in Meta and TikTok, plus experience with Snapchat, Apple Search Ads and DSPs or app networks such as AppLovin or Moloco
• Proven track record of scaling winning creative through high-volume testing
• Experience owning and allocating a large multi-channel budget
• Strong grasp of unit economics, attribution and performance measurement
• Confident using AI tools for analysis, with an experimental, test-first mindset
• Highly organised and precise, and able to communicate results clearly
• Bonus: web-to-app funnels, policy-sensitive categories, platform APIs, or an interest in sports and gaming