Performance Marketing Lead - Data-Driven Growth

Jobtailor; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor in New York City is seeking a performance marketer to execute and optimize paid media campaigns across key acquisition channels, grow memberships and email audiences, and translate performance data into actionable insights.

You will partner with marketing, editorial, analytics, and other teams, manage budgets and pacing, and stay ahead of paid media trends while reporting results to stakeholders.

Qualifications

• 2+ years of experience in performance marketing or related area.
• Hands-on experience executing and optimizing paid media campaigns.
• Understanding of key performance metrics and acquisition economics.
• Strong analytical skills and comfort working with campaign data.
• Ability to manage multiple campaigns, budgets, and deadlines simultaneously.
• Experience with consumer subscription, membership, e-commerce, or direct-to-consumer is preferred.
• Role based in New York City and requires working in the office four days per week.

Responsibilities

• Execute and optimize paid media campaigns across key acquisition channels.
• Grow memberships, email audiences, direct products, and brand licensing initiatives.
• Monitor and analyze campaign performance against acquisition goals.
• Identify trends and opportunities to improve efficiency, scale, and ROI.
• Manage campaign setup, pacing, budgets, targeting, creative rotation, and optimizations.
• Translate performance data into actionable insights and recommendations.
• Partner with consumer marketing, editorial, creative, analytics, and cross-functional teams.
• Test and evaluate audiences, creative, messaging, placements, and other variables.
• Maintain reporting and campaign documentation.
• Communicate results, learnings, and next steps to stakeholders.
• Stay current on paid media trends and platform capabilities.

Skills

Performance Marketing

Paid Media Campaign Optimization

Analytical Skills

Data-Driven Insights

Cross-Functional Collaboration

Job description

Jobtailor in New York City is seeking a performance marketer to execute and optimize paid media campaigns across key acquisition channels, grow memberships and email audiences, and translate performance data into actionable insights.

You will partner with marketing, editorial, analytics, and other teams, manage budgets and pacing, and stay ahead of paid media trends while reporting results to stakeholders.