Performance Marketing Manager — Hybrid NYC

Hearst Magazines; New York (NY); Hybrid; USD 76,000 - 82,000; Full time

Benefits offered by this job

Hybrid work

Career development

Wellness benefits

401(k) plan

Employee Resource Groups

Insurance from Day 1

Job summary

Hearst Magazines in New York, NY, seeks an AsManager, Performance Marketing to shape and optimize paid acquisition strategies across channels. You will manage campaigns for memberships, email acquisition, direct products, and brand licensing, driving ROI and growth with a data-first approach.

Ideal candidates have 4+ years managing paid media, hands-on experience with Meta and Google, strong performance metrics knowledge, and excellent cross‑functional collaboration.

Qualifications

• 4+ years of experience managing paid media campaigns for a consumer business.
• Hands-on experience with Meta, Google, and other paid acquisition platforms.
• Strong knowledge of CPA, CPL, ROAS, conversion rates, and ROI.
• Experience managing paid media budgets and using performance data to optimize campaigns.
• Analytical mindset with ability to turn data into insights.
• Strong communication and cross-functional collaboration skills.
• Curiosity for experimentation and AI-enabled marketing; coaching others is a plus.

Responsibilities

• Execute paid acquisition campaigns across Hearst Magazines’ portfolio.
• Manage campaigns across social, search, and other channels with budgets and bidding strategies.
• Lead creative testing and audience experiments, exploring AI-enabled opportunities.
• Analyze campaign performance against KPIs and optimize for ROAS and CAC.
• Collaborate with Analytics to evaluate attribution and impact.
• Coordinate with Audience Growth, Integrated Marketing, Creative, Product, and Lifecycle teams.
• Oversee campaign setup, QA, budget tracking, forecasting, reporting, and documentation.
• Coach Associate Managers to develop performance marketing expertise.

Skills

Paid media management

Meta & Google Ads

Analytical mindset

Cross-functional collaboration

Campaign optimization

Budget management

Experimentation & AI-enabled marketing

Coaching/mentoring

Tools

Meta Ads

Google Ads

Job description

Hearst Magazines in New York, NY, seeks an AsManager, Performance Marketing to shape and optimize paid acquisition strategies across channels. You will manage campaigns for memberships, email acquisition, direct products, and brand licensing, driving ROI and growth with a data-first approach.

Ideal candidates have 4+ years managing paid media, hands-on experience with Meta and Google, strong performance metrics knowledge, and excellent cross‑functional collaboration.