Channel Marketing VP: Data-Driven Growth & Strategy

Jobtailor; California (MO); On-site; USD 120,000 - 180,000; Full time

Job summary

Jobtailor seeks a senior marketing leader to craft and execute integrated asset-management marketing strategies in a multi-channel environment. You will drive segmentation, targeting, and growth initiatives across digital, content, events, and sales enablement.

You will partner with sales and client-facing teams to translate business needs into actionable campaigns, localize for regional impact, and continuously measure performance using analytics and automation.

Qualifications

• Bachelor's degree required.
• 8+ years of asset management or financial services marketing experience.
• Strong knowledge of intermediary, institutional, and/or advisor client segments.
• Experience executing integrated marketing strategies across digital, content, event, paid media, and sales enablement.
• Proven success partnering with sales teams to drive commercial outcomes.
• Experience using data, marketing technology, and automation to enhance channel effectiveness.
• Genuine interest in applying AI tools to improve campaign performance and scalability.
• Knowledge of investment products (e.g., Models, Alternatives, Municipals, SMAs, ETFs) preferred.
• Strong digital marketing, campaign management, and performance measurement capabilities.
• Familiarity with Smartsheet, Seismic, and other marketing platforms.
• Agile marketing experience is desirable.

Responsibilities

• Develop and implement multi-channel marketing strategies aligned with growth objectives.
• Design multi-year plans for key client segments and distribution priorities.
• Own segmentation and audience strategy using analytics to inform targeting.
• Lead programs driving awareness, engagement, and conversion across the client lifecycle.
• Partner with sales and client-facing teams to translate business needs into marketing actions.
• Coordinate Digital, Events, Content, Creative, Analytics to deliver cohesive experiences.
• Localize campaigns for regional relevance and effectiveness.
• Measure performance and optimize using data and automation.
• Ensure compliance with regulatory requirements with Compliance.

Skills

Integrated marketing

Client segmentation

Digital marketing

Campaign management

Performance measurement

Marketing automation

Sales enablement

Data analytics

AI in marketing

Agile marketing

Education

Bachelor's degree

Tools

Smartsheet

Seismic

Marketing automation tools

Analytics platforms

AI tools

Job description

Jobtailor seeks a senior marketing leader to craft and execute integrated asset-management marketing strategies in a multi-channel environment. You will drive segmentation, targeting, and growth initiatives across digital, content, events, and sales enablement.

You will partner with sales and client-facing teams to translate business needs into actionable campaigns, localize for regional impact, and continuously measure performance using analytics and automation.