Hybrid Performance Marketing Lead — Data-Driven Growth

Hearst Magazines; New York (NY); On-site; USD 66,000 - 70,000; Full time

Benefits offered by this job

Hybrid work

Medical, dental, vision insurance Day

Job summary

Hearst Magazines is seeking a data‑driven performance marketer to drive paid acquisition programs across consumer businesses. You’ll optimize campaigns, analyze results, and collaborate with cross‑functional teams to meet growth goals.

Based in New York City, you’ll work in the office four days a week and contribute to a high‑impact, fast‑paced environment, using analytics to inform decisions and improve efficiency, scale, and ROI across audiences and channels.

Qualifications

• 2+ years of experience in performance marketing, paid media, growth marketing, digital acquisition, or a related area.
• Hands-on experience executing and optimizing paid media campaigns.
• Strong analytical skills with campaign data to identify trends and optimize results.
• Excellent attention to detail with multiple campaigns, priorities, budgets and deadlines.
• Strong communication and collaboration across teams and translating data into insights.
• Curious, test-and-learn mindset and interest in improving marketing performance.
• Experience with consumer subscription, membership, or e-commerce is preferred.
• This role is based in New York City and requires working in the office four days per week.

Responsibilities

• Execute and optimize paid media campaigns across key acquisition channels.
• Monitor and analyze campaign performance against acquisition goals.
• Manage day-to-day campaign setup, pacing, budgets, targeting, creative rotation, and optimizations.
• Translate performance data into actionable insights and recommendations.
• Partner with cross-functional stakeholders across marketing, editorial, analytics, and other teams.
• Test and evaluate audiences, creative, messaging, placements, and other variables.
• Maintain accurate reporting and campaign documentation; communicate results and next steps to stakeholders.
• Stay current on paid media trends and opportunities to strengthen acquisition strategy.

Skills

Performance marketing

Paid media

Growth marketing

Digital acquisition

Analytics

Communication

Job description

Hearst Magazines is seeking a data‑driven performance marketer to drive paid acquisition programs across consumer businesses. You’ll optimize campaigns, analyze results, and collaborate with cross‑functional teams to meet growth goals.

Based in New York City, you’ll work in the office four days a week and contribute to a high‑impact, fast‑paced environment, using analytics to inform decisions and improve efficiency, scale, and ROI across audiences and channels.