Performance-Driven Digital Media Buyer

Corebridge Financial; Bowling Green (KY); On-site; USD 80,000 - 85,000; Full time

Benefits offered by this job

Health and Wellness

Retirement Savings – 401(k) with match

Employee Assistance Program

Matching charitable donations

Volunteer Time Off

Paid Time Off

Job summary

Corebridge Direct is seeking a Digital Media Buyer to nurture, optimize, and grow campaigns across social media, email marketing, paid search and other digital channels. You will oversee planning, execution, optimization, and vendor management to drive new leads and written premium, with weekly, monthly, and annual performance goals.

The ideal candidate brings hands-on paid social experience, strong analytical skills, and the ability to collaborate with legal, compliance and marketing teams to

Qualifications

• Experience collaborating on digital creative, ad copy, messaging, and testing strategies.
• Strong relationship-building and negotiation skills.
• Strong organizational skills and keen attention to detail and accuracy.
• Flexible and adaptable to changes in business strategy and digital marketplace.
• Clear written and verbal communication across internal teams, media partners and vendors.
• Ability to analyze campaign results and translate data into optimization recommendations.
• Proficiency in Microsoft Office, particularly Excel.
• Self-motivated with multiple campaigns and deadlines.

Responsibilities

• Execute and optimize digital media campaigns designed to drive leads, written premium, and performance goals.
• Drive written premium and profitability growth across assigned media channels and campaigns.
• Manage campaign budgets and pacing to align investment with media strategy and targets.
• Manage paid social campaigns, including setup, targeting, testing, budgeting, optimization, and reporting.
• Support creation and management of social pages and timely responses to consumer comments.
• Identify and test new media partners, platforms, audiences, and strategies.
• Negotiate rates and buying terms to maximize performance and efficiency.
• Analyze performance data and apply short- and long-term optimizations.
• Provide routine reporting on campaign performance and pacing trends.
• Collaborate with legal/compliance to ensure compliant messaging and pages.

Skills

Digital media buying

Paid social advertising

Campaign optimization

Education

Bachelor’s degree in Marketing, Communications, Advertising, Media Studies, or related field

Job description

Corebridge Direct is seeking a Digital Media Buyer to nurture, optimize, and grow campaigns across social media, email marketing, paid search and other digital channels. You will oversee planning, execution, optimization, and vendor management to drive new leads and written premium, with weekly, monthly, and annual performance goals.

The ideal candidate brings hands-on paid social experience, strong analytical skills, and the ability to collaborate with legal, compliance and marketing teams to