Digital Media Buyer & Growth Strategist

Corebridge Financial, Inc.; New Jersey; On-site; USD 80,000 - 85,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Employee assistance program

Charitable donations match

Volunteer time off

Paid time off

Job summary

Corebridge Direct is seeking a Digital Media Buyer to nurture, optimize, and grow existing and new media campaigns, focusing on social media with opportunities across email marketing, paid search, and emerging media channels. You will plan, execute, buy, optimize, and analyze performance while collaborating with the media team and external partners.

The ideal candidate brings hands-on paid social experience, campaign setup, targeting, testing, and performance reporting, with strong analytical

Qualifications

• Experience collaborating on digital creative, ad copy, messaging, and testing strategies.
• Strong relationship-building and negotiation skills.
• Strong organizational skills and keen attention to detail and accuracy.
• Clear written and verbal communication skills with the ability to work effectively across internal teams, media partners, and vendors.
• Ability to analyze campaign results and translate performance data into actionable optimization recommendations.
• Proficiency in Microsoft Office, particularly Excel.
• Self-motivated with the ability to manage multiple campaigns, priorities, and deadlines.
• Strong quantitative skills with the ability to analyze campaign costs, performance metrics, budgets, and ROI.

Responsibilities

• Execute and optimize digital media campaigns designed to drive quality leads, written premium, and established performance goals.
• Drive written premium and profitability growth across assigned media channels and campaigns.
• Manage campaign budgets and pacing to align investment with media strategy, lead targets, and performance goals.
• Manage paid social campaigns, including campaign setup, audience targeting, creative and copy testing, budget pacing, performance optimization, and reporting.
• Support the creation and management of social media pages and coordinate timely, compliance-approved responses to consumer comments, as needed.
• Identify and test new media partners, platforms, audiences, campaign strategies, and opportunities to expand quality lead volume and improve performance.
• Negotiate rates and buying terms across applicable media models, including cost-per-click and cost-per-lead, to maximize campaign performance and efficiency.
• Continuously analyze campaign performance and use data-driven judgment to make short- and long-term optimizations that improve lead volume, efficiency, and overall campaign performance.
• Provide routine reporting to the Director of Media and Marketing on campaign performance, optimization insights, challenges, opportunities, and pacing trends.
• Share campaign learnings, successes, challenges, and test results with the media team to identify opportunities that can be applied across media channels, audience strategies, and creative messaging.
• Conduct ongoing monitoring of website domains, email creative, and opt-out suppression lists to ensure vendor compliance with corporate brand and CAN-SPAM guidelines.
• Collaborate with legal, compliance and corporate marketing teams to ensure that campaign creative messaging, landing pages and social media content adheres to compliance and brand standards.
• Collaborate with Procurement and Legal on vendor onboarding, including coordination of contract development and execution.
• Collaborate with the media team, vendors, and campaign platforms to accurately apply weekly expenses to the media plan.
• Reconcile vendor invoices and submit documentation for payment processing.
• Stay current on industry trends, competitive activity, and emerging opportunities, and provide recommendations for testing and growth.

Skills

Digital creative

Ad copy testing

Negotiation skills

Organizational skills

Communication skills

Campaign analysis

Excel

Self-motivation

Quantitative skills

Education

Bachelor’s degree in Marketing

Job description

Corebridge Direct is seeking a Digital Media Buyer to nurture, optimize, and grow existing and new media campaigns, focusing on social media with opportunities across email marketing, paid search, and emerging media channels. You will plan, execute, buy, optimize, and analyze performance while collaborating with the media team and external partners.

The ideal candidate brings hands-on paid social experience, campaign setup, targeting, testing, and performance reporting, with strong analytical