Performance-Driven Digital Media Buyer

Corebridge Financial, Inc.; Ohio; On-site; USD 80,000 - 85,000; Full time

Benefits offered by this job

Health and Wellness benefits

Retirement Savings (401(k))

Employee Assistance Program

Matching charitable donations

Volunteer Time Off

Paid Time Off

Job summary

Corebridge Direct is seeking a Digital Media Buyer to nurture, optimize, and grow existing and new media campaigns, with emphasis on social channels, and opportunities across email marketing, paid search, and other digital media. You will be responsible for planning, execution, buying, optimization, performance analysis, and vendor management to meet weekly, monthly, and annual goals.

The ideal candidate is inquisitive, innovative, and motivated to continuously improve campaign performance and

Qualifications

• Experience with digital media buying and performance marketing.
• Experience managing campaigns in paid social platforms.
• Campaign setup, audience targeting, budget management, optimization and performance reporting.
• Knowledge of CPC, CPL and other performance-based models.

Responsibilities

• Execute and optimize digital media campaigns to drive leads and written premium.
• Drive written premium and profitability growth across assigned media channels.
• Manage campaign budgets and pacing to align investment with media strategy, targets and performance goals.
• Manage paid social campaigns, including setup, targeting, testing, budget pacing, optimization, and reporting.
• Support the creation and management of social media pages and timely compliant responses to consumer comments.
• Identify and test new media partners, platforms, audiences, and strategies to expand lead volume.

Skills

Digital media buying

Paid social

Budget management

Campaign optimization

Data analysis

Negotiation

Communication

Education

Bachelor's degree

Tools

Meta Ads Manager

Job description

Corebridge Direct is seeking a Digital Media Buyer to nurture, optimize, and grow existing and new media campaigns, with emphasis on social channels, and opportunities across email marketing, paid search, and other digital media. You will be responsible for planning, execution, buying, optimization, performance analysis, and vendor management to meet weekly, monthly, and annual goals.

The ideal candidate is inquisitive, innovative, and motivated to continuously improve campaign performance and