Digital Media Buyer: Lead Gen & Paid Social Pro

Corebridge Financial, Inc.; Georgia; On-site; USD 80,000 - 85,000; Full time

Benefits offered by this job

Health and Wellness benefits

401(k) with company match

Volunteer Time Off

Paid Time Off 24 days

Matching charitable donations

Job summary

Corebridge Direct is seeking a Digital Media Buyer to nurture, optimize, and grow media campaigns across social, email, paid search, and other channels. The role focuses on driving new leads and written premium while managing budgets, testing strategies, and vendor relationships.

The candidate will collaborate with the media team to meet weekly, monthly, and annual performance goals and contribute to creative concepts and asset management.

Qualifications

• Experience collaborating on digital creative, ad copy, messaging, and testing strategies.
• Strong relationship-building and negotiation skills.
• Strong organizational skills with attention to detail and accuracy.
• Able to adapt to changing business strategy, media performance, and the fast-paced digital marketplace.

Responsibilities

• Execute and optimize digital media campaigns to drive high-quality leads and written premium.
• Drive profitability growth across assigned media channels and campaigns.
• Manage campaign budgets and pacing to align with media strategy and targets.
• Manage paid social campaigns: setup, targeting, testing, budgeting, optimization, and reporting.

Skills

Digital media buying

Performance marketing

Lead generation

Budget management

Campaign optimization

Analytics

Communication

Education

Bachelor's degree in Marketing/Communications/Advertising/Media Studies

Tools

Excel

CAN-SPAM knowledge

HTML (email)

Job description

Corebridge Direct is seeking a Digital Media Buyer to nurture, optimize, and grow media campaigns across social, email, paid search, and other channels. The role focuses on driving new leads and written premium while managing budgets, testing strategies, and vendor relationships.

The candidate will collaborate with the media team to meet weekly, monthly, and annual performance goals and contribute to creative concepts and asset management.