Digital Media Buyer & Growth Strategist

Corebridge Financial, Inc.; Michigan; On-site; USD 80,000 - 85,000; Full time

Benefits offered by this job

Health and Wellness

Retirement Savings

Employee Assistance Program

Matching charitable donations

Volunteer Time Off

Paid Time Off

Job summary

Corebridge Direct is seeking a Digital Media Buyer to nurture, optimize, and grow media campaigns. You will drive new lead acquisition and written premium across social, email marketing, paid search, and other digital channels, collaborating with the in-house media team.

The role covers planning, buying, optimization, performance analysis, and vendor management, with a focus on campaign ROI and compliance. You will partner with legal and marketing to ensure brand standards and CAN-SPAM

Qualifications

• Experience in digital media buying and lead generation.
• Experience with paid social advertising platforms and testing.
• Familiarity with CAN-SPAM and regulatory advertising reviews.

Responsibilities

• Execute and optimize digital media campaigns to drive quality leads and written premium.
• Drive profitability growth across media channels and campaigns.
• Manage campaign budgets, pacing, and alignment with strategy and targets.
• Handle paid social campaigns setup, targeting, testing, budgeting, optimization, and reporting.
• Collaborate on social pages and ensure timely, compliant responses to consumer comments.

Skills

Digital media buying

Performance marketing

Lead generation

Paid social

Campaign optimization

Budget management

Reporting

Strong analytical skills

Education

Bachelor's degree in Marketing, Communications, Advertising, Media Studies, or related field

Tools

Meta Ads Manager

Job description

Corebridge Direct is seeking a Digital Media Buyer to nurture, optimize, and grow media campaigns. You will drive new lead acquisition and written premium across social, email marketing, paid search, and other digital channels, collaborating with the in-house media team.

The role covers planning, buying, optimization, performance analysis, and vendor management, with a focus on campaign ROI and compliance. You will partner with legal and marketing to ensure brand standards and CAN-SPAM