Digital Media Buyer - Lead Gen & Paid Social

Corebridge Financial, Inc.; Minnesota; On-site; USD 80,000 - 85,000; Full time

Benefits offered by this job

Health insurance

401(k) matching up to 6%

Employee assistance program

Volunteer time off

Paid time off 24 days

Job summary

Corebridge Direct is seeking a Digital Media Buyer to nurture, optimize, and grow media campaigns with emphasis on social media, email marketing, paid search, and emerging channels. The role drives new lead acquisition and written premium while managing budgets and collaborating with the in‑house marketing team to hit weekly, monthly, and annual performance goals.

The ideal candidate is inquisitive, innovative, and motivated to continuously improve campaign performance and ROI, with hands-on

Qualifications

• Experience with email marketing, paid search, digital lead generation, or other performance media channels.
• Working knowledge of CAN-SPAM requirements, email deliverability, HTML, and email creative development.
• Experience working within regulated industries or environments requiring advertising, legal, or compliance review.

Responsibilities

• Execute and optimize digital media campaigns to drive quality leads and written premium.
• Drive profitability growth across assigned media channels and campaigns.
• Manage campaign budgets and pacing to align investment with media strategy, lead targets, and performance goals.
• Manage paid social campaigns, including setup, audience targeting, creative and copy testing, budget pacing, performance optimization, and reporting.
• Support creation and management of social media pages and coordinate compliant responses to consumer comments.
• Identify and test new media partners, platforms, audiences, and opportunities to expand lead volume and improve performance.
• Negotiate rates and buying terms across media models to maximize performance and efficiency.
• Continuously analyze campaign performance and use data-driven judgment for optimization.
• Provide routine reporting to the Director of Media and Marketing on campaign performance and pacing trends.
• Share learnings with the media team to apply across channels and messaging.
• Monitor website domains, email creative, and opt-out suppression lists for CAN-SPAM compliance and brand standards.
• Collaborate with legal, compliance and marketing teams on advertising content and landing pages to ensure compliance.
• Coordinate vendor onboarding and contract execution with Procurement and Legal.
• Apply weekly expenses to the media plan and reconcile vendor invoices for payment processing.
• Stay current on industry trends and opportunities for testing and growth.

Skills

Digital media buying

Performance marketing

Direct response marketing

Paid social advertising

Campaign setup

Budget management

Analytics

Negotiation

Excel

Education

Marketing degree

Communications degree

Advertising/Media studies degree

Job description

Corebridge Direct is seeking a Digital Media Buyer to nurture, optimize, and grow media campaigns with emphasis on social media, email marketing, paid search, and emerging channels. The role drives new lead acquisition and written premium while managing budgets and collaborating with the in‑house marketing team to hit weekly, monthly, and annual performance goals.

The ideal candidate is inquisitive, innovative, and motivated to continuously improve campaign performance and ROI, with hands-on