Performance-Driven Digital Media Buyer

Corebridge Financial, Inc.; Pennsylvania; On-site; USD 80,000 - 85,000; Full time

Benefits offered by this job

Health and Wellness

Retirement Savings (401k)

Employee Assistance Program

Matching charitable donations

Volunteer Time Off

Paid Time Off

Job summary

Corebridge Direct is seeking a Digital Media Buyer to nurture, optimize, and grow media campaigns. This role drives new lead acquisition and written premium across digital channels, with emphasis on social media, email marketing, paid search, and emerging media channels.

The candidate collaborates with the media team to meet weekly, monthly, and annual performance goals, manages budgets, and contributes to creative development and vendor management. A data-driven, innovative mindset is essential.

Qualifications

• Experience collaborating on digital creative, ad copy, messaging, and testing strategies.
• Strong relationship-building and negotiation skills.
• Strong organizational skills and keen attention to detail and accuracy.
• Flexible and adaptable to changes in business strategy, media performance, consumer behavior, and the digital marketplace in a fast-paced environment.
• Clear written and verbal communication skills with the ability to work effectively across internal teams, media partners, and vendors.
• Ability to analyze campaign results and translate performance data into actionable optimization recommendations.

Responsibilities

• Execute and optimize digital media campaigns designed to drive quality leads, written premium, and established performance goals.
• Drive written premium and profitability growth across assigned media channels and campaigns.
• Manage campaign budgets and pacing to align investment with media strategy, lead targets, and performance goals.
• Manage paid social campaigns, including campaign setup, audience targeting, creative and copy testing, budget pacing, performance optimization, and reporting.
• Support the creation and management of social media pages and coordinate timely, compliance-approved responses to consumer comments, as needed.
• Identify and test new media partners, platforms, audiences, campaign strategies, and opportunities to expand quality lead volume and improve performance.
• Negotiate rates and buying terms across applicable media models, including cost-per-click and cost-per-lead, to maximize campaign performance and efficiency.
• Continuously analyze campaign performance and use data-driven judgment to make short- and long-term optimizations that improve lead volume, efficiency, and overall campaign performance.
• Provide routine reporting to the Director of Media and Marketing on campaign performance, optimization insights, challenges, opportunities, and pacing trends.
• Share campaign learnings, successes, challenges, and test results with the media team to identify opportunities that can be applied across media channels, audience strategies, and creative messaging.
• Conduct ongoing monitoring of website domains, email creative, and opt-out suppression lists to ensure vendor compliance with corporate brand and CAN-SPAM guidelines.
• Collaborate with legal, compliance and corporate marketing teams to ensure that campaign creative messaging, landing pages and social media content adheres to compliance and brand standards.
• Collaborate with Procurement and Legal on vendor onboarding, including coordination of contract development and execution.
• Collaborate with the media team, vendors, and campaign platforms to accurately apply weekly expenses to the media plan.
• Reconcile vendor invoices and submit documentation for payment processing.
• Stay current on industry trends, competitive activity, and emerging opportunities, and provide recommendations for testing and growth.

Skills

digital media buying

performance marketing

lead generation

campaign setup

audience targeting

budget management

optimization

performance reporting

Education

Bachelor’s degree in Marketing/related field

Job description

Corebridge Direct is seeking a Digital Media Buyer to nurture, optimize, and grow media campaigns. This role drives new lead acquisition and written premium across digital channels, with emphasis on social media, email marketing, paid search, and emerging media channels.

The candidate collaborates with the media team to meet weekly, monthly, and annual performance goals, manages budgets, and contributes to creative development and vendor management. A data-driven, innovative mindset is essential.