Performance-Driven Digital Media Buyer

Corebridge Financial, Inc.; Iowa; On-site; USD 80,000 - 85,000; Full time

Benefits offered by this job

Health and Wellness

401(k) with employer match

Employee Assistance Program

Volunteer Time Off

Paid Time Off

Job summary

Corebridge Direct is seeking a Digital Media Buyer to nurture, optimize, and grow existing and new media campaigns, with emphasis on social media and opportunities across email marketing, paid search, and other digital channels. You will plan, execute, optimize, and report on campaigns, collaborating with the media team to meet weekly, monthly, and annual goals.

The ideal candidate will be inquisitive, innovative, and metrics-driven, with hands-on paid social experience, CPC/CPL buying models,

Qualifications

• Experience collaborating on digital creative, ad copy, messaging, and testing strategies.
• Strong relationship-building and negotiation skills.
• Strong organizational skills with attention to detail.
• Flexible and adaptable to changing strategies and fast-paced environment.
• Clear communication across internal teams and vendors.
• Ability to analyze campaign results and translate data into optimizations.
• Proficiency in Excel and Microsoft Office.

Responsibilities

• Execute and optimize digital media campaigns to drive quality leads.
• Drive profitability growth across media channels and campaigns.
• Manage campaign budgets and pacing to align with strategy and targets.
• Manage paid social campaigns including setup, targeting, testing, budgeting, optimization, and reporting.
• Support creation/management of social pages and compliant responses.
• Identify and test new media partners and opportunities to expand lead volume.
• Negotiate buying terms to maximize performance and efficiency.
• Provide routine reporting on campaign performance and pacing trends.

Skills

Digital ad campaigns collaboration

Negotiation skills

Organizational skills

Written and verbal communication

Data-driven optimization

Excel proficiency

Multi-campaign management

Campaign cost analysis

Education

Bachelor’s degree in Marketing/Communications/Advertising/Media Studies

Tools

Meta Ads Manager

Excel

HTML email development

CAN-SPAM knowledge

Job description

Corebridge Direct is seeking a Digital Media Buyer to nurture, optimize, and grow existing and new media campaigns, with emphasis on social media and opportunities across email marketing, paid search, and other digital channels. You will plan, execute, optimize, and report on campaigns, collaborating with the media team to meet weekly, monthly, and annual goals.

The ideal candidate will be inquisitive, innovative, and metrics-driven, with hands-on paid social experience, CPC/CPL buying models,