Performance Digital Media Buyer for Lead Gen

Corebridge Financial, Inc.; Montana; On-site; USD 80,000 - 85,000; Full time

Benefits offered by this job

Health and Wellness

Retirement Savings (401k)

Employee Assistance Program

Matching charitable donations

Volunteer Time Off

Paid Time Off

Job summary

Corebridge Direct, a unit of Corebridge Financial, Inc., is seeking a Digital Media Buyer to nurture, optimize, and scale media campaigns across channels. You will drive new lead acquisition and written premium while managing budgets and vendor relations.

The role emphasizes social media, email marketing, paid search, and emerging channels. You’ll collaborate with the marketing team to achieve weekly, monthly, and annual goals and improve ROI through data-driven optimization.

Qualifications

• Experience in digital media buying and performance marketing.
• Strong negotiation and relationship-building skills.
• Proficiency in Excel and data-driven decision making.

Responsibilities

• Execute and optimize digital media campaigns to drive high-quality leads and written premium.
• Grow profitability across assigned media channels and campaigns.
• Manage campaign budgets and pacing to align with strategy and targets.
• Oversee paid social campaigns: setup, targeting, testing, budgeting, optimization, and reporting.
• Coordinate social pages and respond to consumer comments with compliant messaging.
• Identify new media partners, platforms, audiences, and opportunities to scale lead volume.
• Negotiate rates and terms to maximize campaign performance and efficiency.
• Provide data-driven insights and quarterly/weekly reporting to leadership.
• Share learnings with the media team to improve cross-channel strategies.
• Monitor vendor compliance with CAN-SPAM and brand standards.
• Collaborate with Legal/Compliance and Procurement on campaigns and contracts.
• Apply weekly expenses accurately to the media plan and reconcile invoices.
• Stay updated on industry trends and test new growth opportunities.

Skills

Digital media buying

Paid social

Campaign optimization

Budget management

Performance reporting

Lead generation

Negotiation

Education

Bachelor’s degree in Marketing, Communications, Advertising, Media Studies, or related field

Job description

Corebridge Direct, a unit of Corebridge Financial, Inc., is seeking a Digital Media Buyer to nurture, optimize, and scale media campaigns across channels. You will drive new lead acquisition and written premium while managing budgets and vendor relations.

The role emphasizes social media, email marketing, paid search, and emerging channels. You’ll collaborate with the marketing team to achieve weekly, monthly, and annual goals and improve ROI through data-driven optimization.