Performance Creative Lead, DTC Growth & Testing

Vesync Co.; Tustin (CA); On-site; USD 90,000 - 140,000; Full time

Job summary

VeSync is seeking a performance-minded Creative Strategist to own the concepts pipeline for a new wellness‑tech ecosystem. You will generate distinct hooks and angles at volume, write briefs, and build a reusable system that keeps a weekly cadence.

You'll collaborate with internal graphics, agency partners, creators, and cross‑functional teams to ensure compliant, high‑impact ideas scale across channels. Bachelor's degree and 4+ years in performance creative required.

Qualifications

• Education: Bachelor's degree required.
• Experience: 4+ years in performance creative, direct response, or paid social for consumer brands with DTC experience.
• Platform Fluency: Deep working knowledge of how creative performs on Meta and across channels.
• Angles, Not Variations: Show concepts you personally wrote, the brief behind each, and what the numbers did.
• Comfortable with Ambiguity: Build while brand positioning is still being settled.
• Claims & Regulatory Fluency: Experience in health, wellness, or regulated space.
• Analytical: Read performance honestly and decide what to make next.
• Cross‑Functional Collaboration: Partner with media, creators, brand, product, lifecycle.

Responsibilities

• Own the Concept Pipeline: Generate genuinely distinct concepts, hooks, and angles at volume.
• Write the Briefs: Include customer insight, hook, format, shot list, testing variable, and hypothesis.
• Build the System: Create briefs, taxonomy, tagging conventions, and intake process with weekly cadence.
• Keep the Pipeline Fed: Work with internal graphics, video, agencies, and creators.
• Brief the Creators: Coordinate with Creator Partnerships and secure paid usage rights.
• Work Inside the Claims Line: Ensure hooks survive medical, regulatory, and legal review.
• Read the Numbers: Evaluate hook rate, CTR, CVR, CPA and iterate.

Skills

Performance creativity

Direct response

Paid social

Meta advertising

Cross-functional collaboration

Analytical thinking

Hypothesis testing

Education

Bachelor's degree

Tools

Meta Ads Manager

Job description

VeSync is seeking a performance-minded Creative Strategist to own the concepts pipeline for a new wellness‑tech ecosystem. You will generate distinct hooks and angles at volume, write briefs, and build a reusable system that keeps a weekly cadence.

You'll collaborate with internal graphics, agency partners, creators, and cross‑functional teams to ensure compliant, high‑impact ideas scale across channels. Bachelor's degree and 4+ years in performance creative required.