Senior Performance Creative Architect for DTC Growth

Twillory; Village of Valley Stream (NY); Hybrid; USD 135.000 - 150.000; Vollzeit

Zusammenfassung

Twillory seeks a Senior Performance Creative Strategist to drive the creative engine behind a fast-growing DTC menswear brand. You’ll own the strategic side of performance creative, translating data and customer insights into concepts for designers, editors, and creators to execute at scale.

You will lead testing across Meta, TikTok, and YouTube, optimize the creative production process, and collaborate with media buyers to push for higher returns on ad spend.

Qualifikationen

• 5+ years developing performance creative for DTC or e-commerce brands
• Experience managing creative strategy for brands spending seven figures annually on Meta advertising
• Proven track record helping scale revenue through creative testing and iteration
• Deep understanding of Meta advertising and performance creative best practices
• Experience with TikTok and YouTube advertising is a strong plus
• Expert understanding of hooks, angles, positioning, messaging, offers, objections, value propositions, and customer psychology
• Exceptional ability to turn performance data into actionable creative direction
• Strong copywriting skills with experience writing performance-focused creative briefs
• Comfortable working in a fast-paced environment where testing, iteration, and feedback happen daily
• Excellent communication and project management skills
• Highly organized with strong attention to detail
• Passion for consumer behavior, advertising psychology, and continuous experimentation

Aufgaben

• Own Performance Creative Strategy across Meta, TikTok, YouTube, and emerging paid channels
• Analyze creative performance daily to identify winning hooks, messaging, formats, creators, offers, and trends
• Turn performance insights into clear hypotheses and testing priorities
• Build repeatable frameworks that increase the speed and quality of creative iteration
• Write detailed creative briefs for static ads, UGC, creator content, testimonials, landing pages, and short-form video
• Create fresh concepts built around customer pain points, objections, aspirations, offers, and product value propositions
• Generate multiple variations of winning concepts to maximize scale before fatigue sets in
• Research competitors, customer reviews, social conversations, and emerging trends to uncover new creative opportunities
• Work closely with media buyers to understand performance signals and identify opportunities
• Collaborate with designers, video editors, content creators, and copywriters to bring concepts to life
• Review creative before launch to ensure every asset is optimized for performance
• Continuously improve the creative production process to increase testing velocity
• Help establish systems that allow Twillory to produce high-performing creative at scale
• Introduce new testing methodologies, AI workflows, creator sourcing strategies, and creative processes
• Become the company's expert on what is and isn't working across paid social

Kenntnisse

Performance creative

DTC advertising

Meta advertising

Copywriting

Creative testing

Project management

Media buying collaboration

Tools

AI tools

UGC collaboration

Jobbeschreibung

Twillory seeks a Senior Performance Creative Strategist to drive the creative engine behind a fast-growing DTC menswear brand. You’ll own the strategic side of performance creative, translating data and customer insights into concepts for designers, editors, and creators to execute at scale.

You will lead testing across Meta, TikTok, and YouTube, optimize the creative production process, and collaborate with media buyers to push for higher returns on ad spend.