Growth Architect: Marketing & Lifecycle

Vesync Co.; Tustin (CA); On-site; USD 180,000 - 260,000; Full time

Job summary

VeSync is seeking a Director of Growth Marketing to build the growth engine for a pre-launch ecosystem at the intersection of wellness and technology. You will own the acquisition roadmap, CAC/payback economics, and lifecycle programs to drive membership and retention across DTC brands.

You will lead a growing team, set the channel mix (Meta first), partner with in-house or agency resources, and shape measurement infrastructure, including CDP and tag management, to turn data into decision-making.

Qualifications

• Bachelor's degree required.
• 8+ years in growth or performance marketing for consumer brands (D2C).
• Experience leading teams and agency partnerships.

Responsibilities

• Own Acquisition Roadmap and channel mix to optimize growth.
• Set CAC targets and payback timelines and own economics.
• Build lifecycle onboarding, engagement and renewal programs for memberships.
• Own the Site as a Growth Surface and define the testing cadence for learning.
• Lead the Growth team including Creative Strategist and lifecycle roles.

Skills

Growth marketing

Team leadership

DTC marketing

LTV modeling

Education

Bachelor's degree

Tools

CDP

Tag management

Analytics tooling

Job description

VeSync is seeking a Director of Growth Marketing to build the growth engine for a pre-launch ecosystem at the intersection of wellness and technology. You will own the acquisition roadmap, CAC/payback economics, and lifecycle programs to drive membership and retention across DTC brands.

You will lead a growing team, set the channel mix (Meta first), partner with in-house or agency resources, and shape measurement infrastructure, including CDP and tag management, to turn data into decision-making.