Performance Creative Strategist

Create Wellness; New York (NY); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Health, dental, vision insurance

401(k) plan

Equity

Downtown Manhattan office 4 days in‑t‑

15 days PTO

Job summary

Create Wellness is hiring a Performance Creative Strategist to bridge creative and media, turning data into winning concepts. You’ll own testing across Meta, TikTok, CTV, and YouTube, translating results into briefs for internal teams and creators, and building scalable frameworks that fuel growth.

You’ll collaborate with the Growth Marketing director, creative studio, and creators in a fast-paced, test-and-learn environment, shaping on-brand, high-performing campaigns across paid social and

Qualifications

• 2–4 years of experience in performance creative, creative strategy, or paid social (DTC/agency background is a plus).
• Proven ability to write and brief high-performing ad creative.
• Strong analytical instincts to read reports and act on insights.
• Experience working with UGC creators or influencer-led content.

Responsibilities

• Own the creative testing roadmap across Meta, TikTok, CTV, and YouTube.
• Translate performance data into actionable briefs for internal teams and creators.
• Brief and guide creators on hooks, pacing, CTAs, and messaging.
• Build and maintain a library of winning creative frameworks by creator type and platform.
• Maintain a living creative learnings doc to inform future strategy.

Skills

Performance creative

Creative strategy

Paid social

UGC content

Data analysis

Cross-functional collaboration

Job description

We're hiring a Performance Creative Strategist to sit at the intersection of creative and media — someone who thinks in hooks, tests hypotheses, and uses data to make better creative decisions.

This role is for someone who:

• Has a strong creative eye and a performance mindset
• Obsesses over what makes content stop the scroll and convert
• Knows how to translate data into a creative brief
• Experience building diverse UGC pipelines
• Thrives in a fast-moving, test-and-learn environment

You’ll own the creative strategy layer across paid social, creator-led advertising, and video — working closely with the Director of Growth Marketing, creative studio team, and creators to build and scale what works.

Creative Strategy & Testing

• Own the creative testing roadmap across Meta, TikTok, CTV, and YouTube
• Develop hypotheses and structure tests across hooks, formats, narratives, and creative angles
• Translate performance data into actionable creative briefs for internal teams and creators
• Identify winning patterns and build frameworks for scaling proven concepts
• Stay ahead of platform trends, ad formats, and creative benchmarks

Creator & UGC Content

• Brief, select and guide creators on performance-first content — hooks, pacing, CTAs, messaging
• Review creator deliverables through a performance lens before they go live
• Build and maintain a library of winning creative frameworks by creator type, platform, and audience
• Partner with the Growth Manager to analyze creator performance and identify what scales

Cross-Functional Creative Operations

• Serve as the connective tissue between growth and brand — ensuring creative output is both on-brand and built to perform
• Work with creative studio to manage production timelines and ensure assets are ready to test
• Work with video editors and designers to iterate quickly on top performers
• Maintain a living creative learnings doc that informs future strategy

Analytics & Insights

• Analyze creative performance at the hook, format, and narrative level
• Pull and synthesize data from Meta, TikTok, and YouTube to surface what's working
• Build and maintain a creative scorecard to track performance across active tests
• Present findings and recommendations in clear, actionable formats

Requirements

What You Bring

• 2-4 years of experience in performance creative, creative strategy, or paid social — ideally at a DTC brand or agency
• Demonstrated ability to write and brief high-performing ad creative
• Strong analytical instincts — you can read a creative report and know what to do next
• Experience working with UGC creators and/or influencer-led content
• Deep familiarity with Meta and TikTok ad formats, creative best practices, and platform nuances
• Strong written communication — briefs, copy, and internal decks that are clear and sharp

What We're Looking For

• You think about creative as a performance lever, not just aesthetics
• You can move from insight to brief to live asset quickly
• You're as comfortable in a spreadsheet as you are in a creative doc
• You have strong opinions about what makes content work — and you back them with data
• You're a clear communicator and a strong cross-functional partner
• You care about building systems, not just shipping one-off assets

Nice to Have

• Experience at a health, wellness, or supplement brand
• Comfort writing short-form ad copy in addition to briefing it
• Exposure to CTV or YouTube performance creative
• Strong comfort using AI tools to accelerate creative iteration and research
• Experience with creator whitelisting and paid amplification workflows

Benefits

• Competitive compensation including salary and equity
• Fully-paid health, dental, 401K, and vision insurance
• Downtown Manhattan office (4 days in office), with flexible work setup and 15 days of PTO

Why You’ll Love Working Here

At Create Wellness, we’re building a category-defining wellness brand that helps people feel their best every day. You’ll join a small, high-output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it.