Remote Creative Strategist for Performance Ads

Easy Street Brands; United States; A distancia; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

Easy Street Brands is seeking a Creative Strategist to scale a wellness brand. You will translate customer insights and campaign results into compelling concepts, briefs, and a focused testing roadmap, working closely with Growth, editors, designers, and freelancers to guide creative from idea through launch and iteration.

You'll develop angles, hooks, scripts, and messaging while keeping production organized and ensuring each test yields actionable learnings for growth and performance.

Formación

• 3-5+ years of experience in creative strategy, performance creative, or paid social at a DTC brand or agency
• Strong understanding of Meta ad creative and how creative influences acquisition performance, including ROAS and CAC
• Experience developing concepts, hooks, scripts, and briefs for paid social
• Experience directing and giving actionable feedback to editors, designers, and other creatives
• Ability to interpret performance metrics and turn findings into clear creative decisions
• Strong visual and narrative storytelling skills across digital formats
• Comfort working across Creative, Growth, and Brand teams
• Proficiency in Figma, Notion, Slack, and asset organization or production tools
• Strong project management skills and attention to detail
• Ability to balance strategic thinking with day-to-day execution
• Comfort working autonomously in a fast-paced remote environment

Responsabilidades

• Own creative ideation and strategy for paid acquisition, with a primary focus on Meta
• Develop concepts, hooks, scripts, and messaging grounded in customer needs, product benefits, and performance insights
• Write and manage clear creative briefs that give editors, designers, and creators actionable direction
• Partner closely with Growth and Media Buying to interpret results, identify winning patterns, and prioritize new tests
• Build and maintain a creative testing roadmap that balances new concepts with iterations of proven winners
• Coordinate timelines, feedback, and deliverables across editors, designers, and freelancers
• Research customer reviews, competitor ads, platform trends, and cultural moments to uncover relevant creative opportunities
• Give specific, constructive feedback that strengthens storytelling, clarity, and conversion potential
• Track creative performance and share learnings that inform future production and business decisions
• Maintain an organized creative tracker and testing log in Notion
• Help build repeatable workflows that improve production speed, quality, and accountability
• Work with internal stakeholders to ensure wellness messaging is accurate and aligned with approved product claims and platform requirements

Conocimientos

Creative strategy

Meta ads knowledge

Paid social

Brief writing

Editorial feedback

Data-driven decision making

Collaboration across teams

Remote collaboration

Herramientas

Figma

Notion

Slack

Descripción del empleo

Easy Street Brands is seeking a Creative Strategist to scale a wellness brand. You will translate customer insights and campaign results into compelling concepts, briefs, and a focused testing roadmap, working closely with Growth, editors, designers, and freelancers to guide creative from idea through launch and iteration.

You'll develop angles, hooks, scripts, and messaging while keeping production organized and ensuring each test yields actionable learnings for growth and performance.