Performance Creative Director, Paid Social & UGC Growth

Nello; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Bonus

Equity

Medical insurance

Dental insurance

Vision insurance

PTO

Lifetime product supply

Job summary

Nello is seeking a Director of Performance Creative to lead paid social strategy across Meta and TikTok from a fully remote position in the US. You will manage a team of creatives, strategists, and editors, guiding content to maximize performance while collaborating with the EVP of Marketing.

You'll own the creative roadmap, run rapid testing, and optimize for CTR, CPA/ROAS, and engagement. The role emphasizes hands-on execution, data-driven decisions, and cross-channel alignment.

Qualifications

• 5+ years in creative strategy, growth creative, or content marketing.
• Proven ad creative that scaled with measurable results.
• Experience managing UGC creators, influencers, or affiliate programs end-to-end.
• Strong writer and brief-builder to direct editors and creators.

Responsibilities

• Own the paid social creative roadmap for Meta and TikTok: concepts, hooks, scripts, briefs.
• Run a structured creative testing program with hypotheses and rapid variants.
• Lead UGC/content creator pipeline: sourcing, briefing, directing creators and affiliates.
• Support organic social and TikTok Shop content strategy and amplification.
• Own creative reporting and decision-ready insights on performance.

Skills

Creative strategy

Growth creative

Content marketing

UGC management

Influencer programs

Brief writing

TikTok advertising

Instagram advertising

Project management

ClickUp

Motion

AI creative tools

Tools

Motion

ClickUp

Job description

Nello is seeking a Director of Performance Creative to lead paid social strategy across Meta and TikTok from a fully remote position in the US. You will manage a team of creatives, strategists, and editors, guiding content to maximize performance while collaborating with the EVP of Marketing.

You'll own the creative roadmap, run rapid testing, and optimize for CTR, CPA/ROAS, and engagement. The role emphasizes hands-on execution, data-driven decisions, and cross-channel alignment.