Head of Performance Marketing & Growth

Viral Nation Inc.; United States; On-site; USD 150,000 - 230,000; Full time

Job summary

Viral Nation in the United States seeks a Director, Performance Marketing to own the strategy across paid social, paid search, and programmatic, while leading Associate Directors and driving client retention and growth.

You will set standards for planning, measurement, and QA, manage senior client relationships, and guide platform strategies across Meta, Google, TikTok, and DSPs, championing AI-enabled workflows.

Qualifications

• 8+ years of performance marketing across paid social, paid search, and programmatic.
• 3+ years in a leadership or management role.
• Proven agency-side track record leading strategy and delivery across multi-client portfolios.
• Excellent executive communication and client storytelling at senior levels.
• Deep measurement expertise (attribution, incrementality, MMM/MTA) and privacy awareness.

Responsibilities

• Own the strategy, quality, and performance of the paid media practice across a multi-client book.
• Lead Associate Directors and their teams to deliver client outcomes.
• Set practice-wide standards for media planning, audience strategy, testing, QA, and measurement.
• Serve as senior client lead and escalation point for strategic accounts.
• Drive organic growth by expanding scopes with account leadership.
• Own platform strategy and translate product roadmaps into in-account plays.
• Guide relationships across Meta, Google, TikTok, and DSPs; access betas and certifications.
• Champion AI-enabled workflows across planning, buying, optimization, and reporting.
• Partner with Strategy, Creative, Influencer, BI, and Client Services for full-funnel delivery.

Skills

Leadership

Performance marketing

Executive communication

Measurement expertise

Agency leadership

Strategic thinking

Tools

Google Suite

Microsoft Office

monday.com

Asana

Job description

Viral Nation in the United States seeks a Director, Performance Marketing to own the strategy across paid social, paid search, and programmatic, while leading Associate Directors and driving client retention and growth.

You will set standards for planning, measurement, and QA, manage senior client relationships, and guide platform strategies across Meta, Google, TikTok, and DSPs, championing AI-enabled workflows.