Remote Paid Social Creative Director — Performance-Driven

Ethos; United States; Remote; USD 150,000 - 266,000; Full time

Job summary

Ethos is hiring a Creative Director to own paid social storytelling across Meta, TikTok, and YouTube. You will shape strategy, tests, and creative execution for direct response video with a focus on UGC and influencer content.

You will lead a small creative team, collaborate with performance marketing, and push innovative formats while keeping brand standards. This remote US role offers a substantial salary and benefits.

Qualifications

• 10+ years in creative direction with a strong portfolio of paid social and direct response video creative.
• Deep expertise in performance creative at scale, including UGC, influencer content, and DR formats across Meta, TikTok, and YouTube.
• Fluent in the distinct language and culture of each platform and adept at driving conversion.

Responsibilities

• Own the creative strategy and execution for paid social across Meta, TikTok, and YouTube from concept through production and delivery.
• Develop hooks, formats, and concepts that stop the scroll and drive conversion.
• Drive UGC and influencer partnerships with briefs and frameworks that produce native content and conversion.
• Provide sharp, actionable feedback to elevate the team's output and move work fast.
• Stay in tune with performance data as inspiration for creative decisions and trends across platforms.
• Lead and develop a team of two video editors, two ACDs, and a Senior Designer.
• Build processes that enable a lean team to produce high-volume, quality work.

Skills

Creative direction

Paid social video

Direct response

UGC & influencer

Platform mastery

Feedback & critique

AI in production

Team leadership

Copy & hooks

Design & art direction

Job description

Ethos is hiring a Creative Director to own paid social storytelling across Meta, TikTok, and YouTube. You will shape strategy, tests, and creative execution for direct response video with a focus on UGC and influencer content.

You will lead a small creative team, collaborate with performance marketing, and push innovative formats while keeping brand standards. This remote US role offers a substantial salary and benefits.