Senior Creative Strategist — Performance Marketing (Hybrid)

thelab; New York (NY); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Unlimited PTO

Healthcare

Dental

Vision

401k company match

Snacks

Job summary

thelab is seeking a Senior Creative Strategist - Performance Marketing to lead paid social creative strategy and performance reporting across Meta, YouTube, Pinterest, and TikTok.

This hybrid role blends creative and analytical work, partnering with media, creative, and client teams to drive growth for clients. The ideal candidate combines data fluency with creative vision to translate insights into scalable campaigns.

Qualifications

• 5-7 years in-house or top-tier agency experience leading performance creative strategy across paid social.
• Proven ability to translate data into actionable creative strategies that drive growth.
• Expertise across Meta, YouTube, TikTok and emerging platforms.
• Strong presentation and client-facing report skills.

Responsibilities

• Creative reporting with in-depth performance analysis and clear explanations of account performance.
• Own strategic components of client relationships and lead with public speaking.
• Develop sophisticated quarterly testing strategies using market research and historical data.
• Translate high-level strategy into tactical briefs and roadmaps for the creative team.
• Act as a strategic touchpoint for the internal creative team, logging test results and building playbooks.

Skills

Paid social

Creative strategy

Performance marketing

Data analysis

Public speaking

Client management

Presentation skills

Cross-functional collaboration

Tools

Spreadsheets

Storyboards

Job description

thelab is seeking a Senior Creative Strategist - Performance Marketing to lead paid social creative strategy and performance reporting across Meta, YouTube, Pinterest, and TikTok.

This hybrid role blends creative and analytical work, partnering with media, creative, and client teams to drive growth for clients. The ideal candidate combines data fluency with creative vision to translate insights into scalable campaigns.