Creative Strategist - Performance UGC / Paid Social

Everyday Dose Inc; United States; On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive fixed compensation

Performance bonus based on ad spend

Health/wellness stipend

Health Insurance

Job summary

A prominent health and wellness brand is hiring a Performance Creative Strategist to script and execute high-volume, performance-driven paid social creative across platforms like Meta, TikTok, and YouTube. This fully remote role requires 3–5 years of experience in DTC performance creative, strong organizational skills, and a deep understanding of ad trends and policies. You'll own the creative process from ideation to execution, with competitive compensation and bonuses based on ad spend.

Qualifications

• 3–5 years of experience in DTC performance creative.
• Expertise in hooks, storytelling, UGC direction, and scripting.
• Strong understanding of Meta/TikTok ad policies.

Responsibilities

• Produce 20 performance concepts per week.
• Direct UGC creators and manage a Video Editor.
• Analyze performance data and iterate quickly.

Skills

DTC performance creative

Storytelling

UGC direction

Scripting

Analytical skills

Understanding of trends

Knowledge of Meta/TikTok ad trends

Tools

Ads Library

TikTok CC

Job description

We’re hiring a Performance Creative Strategist to own the ideation, scripting, and execution of high-volume, test-ready paid social creative across Meta, TikTok, and YouTube.

This role sits at the intersection of creative, performance, and systems. You’ll be responsible for generating a steady pipeline of concepts, translating product science into compelling UGC scripts, directing creators, and iterating quickly based on performance data.

If you’re energized by speed, structure, and shipping ads that convert—this role is for you.

What You’ll Do

• Produce 20 performance concepts per week
• Turn product benefits & science into compelling scripts
• Direct UGC creators + manage a Video Editor
• Monitor trends & competitors to generate new angles
• Review footage/edits and deliver final ad variations
• Analyze performance data and iterate quickly

You Are

• Experienced in DTC performance creative (3–5 years)
• Expert at hooks, storytelling, UGC direction, and scripting
• Highly organized, fast-moving, analytical
• Fluent in Meta/TikTok ad trends
• Knowledgeable in supplement/wellness-ad compliant messaging

• Strong understanding of Meta/TikTok ad policies
• FTC-compliant messaging experience
• Experience with trend tools (Ads Library, TikTok CC, etc.)
• Able to deliver daily concepts & fast turnarounds.

• High ownership, high output, high impact
• Direct line between your creative decisions and performance results
• Competitive fixed compensation plus a % of ad spend as a performance bonus
• Fully remote, async-friendly environment with clear expectations
• Health/wellness stipend
• Health Insurance