Director, Patient & HCP Experience Strategy

Novartis AG; East Hanover (NJ); On-site; USD 186,000 - 345,000; Full time

Job summary

Novartis in East Hanover, NJ is seeking a Director, Integrated Experience Planning to define patient and HCP experience strategy and design integrated plans that align across Marketing & Customer Experience. You will translate the overall strategy into actionable go-to-market activities for unified brand experiences.

This role requires collaboration with strategy, data, content, product management, and operations to build a cohesive omnichannel experience across brands.

Qualifications

• Bachelor’s degree in related field is required.
• Master of Science and/or MBA preferred.

Responsibilities

• Translate Behavioral Strategies into Experience Maps and develop integrated Experience Plans.
• Lead measurement frameworks to optimize in-market activities.
• Collaborate with cross-functional teams and external partners to drive omnichannel strategies.

Skills

Omnichannel marketing

HCP engagement

Data analytics

Cross-functional leadership

Strategic planning

Brand strategy

CRM

Education

Bachelor's degree in related field

Master of Science / MBA preferred

Job description

Novartis in East Hanover, NJ is seeking a Director, Integrated Experience Planning to define patient and HCP experience strategy and design integrated plans that align across Marketing & Customer Experience. You will translate the overall strategy into actionable go-to-market activities for unified brand experiences.

This role requires collaboration with strategy, data, content, product management, and operations to build a cohesive omnichannel experience across brands.