Patient Marketing Strategy Lead - Launch Readiness

Novartis; Cambridge (MA); On-site; USD 153,000 - 283,000; Full time

Benefits offered by this job

Health benefits

401(k) with company match

Equity awards eligibility

Paid time off

Job summary

Novartis is seeking an Associate Director of Patient Marketing Strategy to shape patient and caregiver education and engagement across FSHD initiatives. The role will drive branded and unbranded campaigns, patient resources, and digital experiences grounded in patient insights and advocacy partnerships.

Based in East Hanover, NJ or Cambridge, MA, the position supports launch readiness, treatment-readiness planning, and cross-functional execution with internal teams and agency partners.

Qualifications

• Bachelor’s degree in related field.
• 5+ years of commercial marketing experience in rare disease, specialty, neuromuscular, or genetic testing patient marketing.
• 3+ years of leveraging data, analytics, and customer insights to drive personalization at scale.
• Strong cross-functional collaboration with Product, Communications, Legal, Regulatory, Compliance and Global.

Responsibilities

• Partner with Marketing Strategy to develop an integrated patient and caregiver marketing plan.
• Create patient content, campaigns, and digital experiences grounded in insights.
• Lead patient journey mapping, segmentation, and barriers across the disease journey.
• Collaborate with advocacy groups and external stakeholders to inform strategy.
• Define priorities, budgets, KPIs, and launch milestones for activation and readiness.

Skills

Cross-functional leadership

Launch readiness

Patient marketing

Digital engagement

Stakeholder collaboration

Education

Bachelor's degree

Master of Science

MBA

Job description

Novartis is seeking an Associate Director of Patient Marketing Strategy to shape patient and caregiver education and engagement across FSHD initiatives. The role will drive branded and unbranded campaigns, patient resources, and digital experiences grounded in patient insights and advocacy partnerships.

Based in East Hanover, NJ or Cambridge, MA, the position supports launch readiness, treatment-readiness planning, and cross-functional execution with internal teams and agency partners.