Senior Manager, Consumer Marketing & Social Launch

Novo Nordisk A/S; Plainsboro Township (NJ); On-site; USD 120,000 - 223,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) plan

Bonus eligible

Long-term incentive

Paid time off

Tuition reimbursement

Parental leave

Job summary

Novo Nordisk A/S in Plainsboro, NJ, is seeking a Consumer Marketing lead to develop and execute obesity marketing strategies, connecting customers with education, support, and engagement content. You will build community and social strategies across platforms, driving awareness, initiation, and ongoing engagement while partnering with internal teams and external partners.

The role requires 8+ years of consumer marketing experience in pharma, with obesity experience preferred.

Qualifications

• Requires Bachelor’s degree; advanced degree preferred.
• Minimum 8+ years progressive consumer marketing, CRM, social and community marketing, account management and/or sales experience in the pharmaceutical industry.
• Experience in pharmaceutical industry/life science brand marketing strategy and planning; obesity preferred.
• Experience designing and delivering field training programs for sales teams.
• Understanding of field force dynamics and incentive compensation planning.
• Strong project management skills with ability to prioritize tasks and manage deadlines.
• Strong collaboration and communication skills to work effectively with cross-functional teams.
• Expertise in regulatory guidelines related to promotional material development and field engagement.

Responsibilities

• Lead social and community strategy development for obesity education, support, and engagement.
• Plan and execute launch social-first campaigns, influencer activations, and partnerships.
• Collaborate with cross-functional teams to integrate social touchpoints in the launch plan.
• Manage timelines, agency workstreams, and approvals for launch readiness.
• Define KPIs and monitor performance, social listening, and engagement.
• Ensure compliance, governance, and budget oversight for programs.

Skills

Bachelor degree

8+ years marketing

pharma industry

obesity marketing

field training

PM skills

cross-functional

regulatory knowledge

Education

Bachelor's degree

Advanced degree

Job description

Novo Nordisk A/S in Plainsboro, NJ, is seeking a Consumer Marketing lead to develop and execute obesity marketing strategies, connecting customers with education, support, and engagement content. You will build community and social strategies across platforms, driving awareness, initiation, and ongoing engagement while partnering with internal teams and external partners.

The role requires 8+ years of consumer marketing experience in pharma, with obesity experience preferred.