University Sponsorship Activation Lead

Learfield; Chapel Hill (NC); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Health Savings Account

Life Insurance

401(k) + Match

Paid time off

Parental Leave

20 paid holidays

Short/Long Term Disability

Job summary

Learfield, partnering with The University of North Carolina at Chapel Hill, seeks a Corporate Partnership Solutions Manager to oversee activation of campus sponsorships. You will manage campaigns across digital, social, in-venue, broadcast, and experiential platforms, ensuring flawless execution and strategic alignment with university goals.

You will mentor junior staff, refine activation processes, and contribute to renewal strategies while coordinating with university partners, athletic

Qualifications

• 6+ years of sponsorship activation, account management, or event marketing experience.
• Proven ability to manage complex projects and client relationships independently.
• Strong communication, organization, and project management skills.
• Experience interpreting contracts and managing deliverables across digital, social, signage, and in-venue assets.

Responsibilities

• Serve as the activation lead for a portfolio of partners, managing all aspects of campaign execution and fulfillment.
• Establish strong client relationships through clear communication, thoughtful planning, and reliable follow-through.
• Oversee activation timelines, project plans, and asset delivery schedules—ensuring accuracy and timeliness.
• Collaborate with internal teams (creative, digital, events) and university contacts to execute integrated marketing campaigns.
• Lead partner recaps, performance reporting, and renewal discussions; contribute to strategic planning for key accounts.
• Mentor coordinators and game day staff, and identify opportunities to optimize activation workflows.

Skills

Sponsorship activation

Account management

Project management

Client communication

Cross-functional collaboration

Education

Bachelor’s degree in marketing

Bachelor’s degree in communications

Tools

CRM tools

Microsoft Office

Job description

Learfield, partnering with The University of North Carolina at Chapel Hill, seeks a Corporate Partnership Solutions Manager to oversee activation of campus sponsorships. You will manage campaigns across digital, social, in-venue, broadcast, and experiential platforms, ensuring flawless execution and strategic alignment with university goals.

You will mentor junior staff, refine activation processes, and contribute to renewal strategies while coordinating with university partners, athletic