Partner Lifecycle Marketing Lead – B2B & Channel Growth

Arctic Wolf; Northern (KY); Hybrid; USD 70,000 - 189,000; Full time

Benefits offered by this job

Equity for all employees

401k match

Comprehensive private benefits

Job summary

Arctic Wolf is seeking a Senior Partner Lifecycle Marketing Specialist to drive onboarding, activation, engagement and growth across the partner lifecycle. You will work with Channel Sales, Partner Marketing and Revenue Marketing to design scalable journeys that accelerate opportunities and revenue.

The role requires a data-driven marketer with experience in multi-channel campaigns, marketing automation, and CRM platforms within a fast-growing cybersecurity environment.

Qualifications

• Bachelor's degree in marketing, Business, Communications or related field.
• 2-5 years of experience in B2B marketing, lifecycle marketing, partner marketing, channel marketing, demand generation, or related field.

Responsibilities

• Execute partner lifecycle marketing programs that support recruitment, onboarding, activation, engagement, retention, and growth.
• Develop and manage partner nurture campaigns, email communications, newsletters, and targeted engagement programs.
• Support partner onboarding initiatives to accelerate first-opportunity and first-sale timelines.
• Drive participation in partner training, certifications, incentives, MDF programs, co-marketing activities, and events.
• Collaborate with Channel Sales, Partner Enablement, and Marketing to identify lifecycle milestones and engagement opportunities.
• Segment partner audiences by type, performance, engagement, geography, and objectives.
• Coordinate campaign execution through marketing automation, CRM, and partner platforms.
• Track, analyze, and report on lifecycle metrics like engagement, activation, pipeline, and revenue impact.
• Identify optimization opportunities from data and implement improvements to journeys and campaigns.
• Support partner-facing webinars, events, and enablement programs.

Skills

Multi-channel marketing

Marketing automation

CRM platforms

Project management

Data-driven

Microsoft Office

Education

Bachelor's degree in marketing, Business, Communications

Tools

PRM platforms

Job description

Arctic Wolf is seeking a Senior Partner Lifecycle Marketing Specialist to drive onboarding, activation, engagement and growth across the partner lifecycle. You will work with Channel Sales, Partner Marketing and Revenue Marketing to design scalable journeys that accelerate opportunities and revenue.

The role requires a data-driven marketer with experience in multi-channel campaigns, marketing automation, and CRM platforms within a fast-growing cybersecurity environment.