Partner Lifecycle Marketing Lead (B2B SaaS)

Arctic Wolf Networks, Inc.; Eden Prairie (MN); On-site; USD 70,000 - 189,000; Full time

Benefits offered by this job

Equity for all employees

Flexible time off

401k match

Training and career development

Private health benefits

Mental health support

Parental leave

Job summary

Arctic Wolf is seeking a Senior Partner Lifecycle Marketing Specialist to drive partner onboarding, activation, engagement, retention, and growth across the lifecycle. You will collaborate with Partner Sales, Partner Marketing, Revenue Marketing, Enablement, and Operations to build scalable journeys and measurable outcomes.

The ideal candidate has 2–5 years in B2B marketing, with hands-on experience in marketing automation, CRM platforms, and channel/partner programs.

Qualifications

• Bachelor's degree in marketing, business, communications, or a related discipline.
• 2–5 years of experience in B2B marketing, lifecycle marketing, partner marketing, channel marketing, demand generation, or a related field.

Responsibilities

• Execute partner lifecycle marketing programs that support recruitment, onboarding, activation, engagement, retention, and growth.
• Develop and manage partner nurture campaigns, email communications, newsletters, and targeted engagement programs.
• Support partner onboarding initiatives designed to accelerate time-to-first-opportunity and time-to-first-sale.
• Drive participation in partner training, certifications, incentives, MDF programs, co-marketing activities, and partner events.
• Partner with Channel Sales, Partner Enablement, and Marketing teams to identify lifecycle milestones and engagement opportunities.
• Segment partner audiences based on partner type, performance, engagement, geography, and business objectives.
• Coordinate campaign execution through marketing automation, CRM, and partner management platforms.
• Track, analyze, and report on key lifecycle metrics including engagement, activation, program adoption, pipeline contribution, and revenue impact.
• Identify optimization opportunities based on performance data and implement improvements to partner journeys and campaigns.
• Support partner-facing webinars, virtual events, workshops, and enablement programs.
• Maintain campaign documentation, reporting, and operational processes to ensure program scalability and effectiveness.

Skills

Multi-channel campaigns

Marketing automation

CRM platforms

Project management

Data-driven optimization

Microsoft Office & reporting tools

Education

Bachelor's degree in marketing, business, communications, or related discipline

Tools

Marketing automation tools

CRM platforms

PRM platforms

Microsoft Office

Job description

Arctic Wolf is seeking a Senior Partner Lifecycle Marketing Specialist to drive partner onboarding, activation, engagement, retention, and growth across the lifecycle. You will collaborate with Partner Sales, Partner Marketing, Revenue Marketing, Enablement, and Operations to build scalable journeys and measurable outcomes.

The ideal candidate has 2–5 years in B2B marketing, with hands-on experience in marketing automation, CRM platforms, and channel/partner programs.