Paid Social Strategist — Direct-Response Growth

Power Digital Marketing; United States; On-site; USD 60,000 - 90,000; Full time

Job summary

Power Digital Marketing is seeking a Paid Advertising Specialist to support and optimize paid campaigns for a select group of core clients. You will manage end-to-end strategy, reporting, and optimizations while leveraging AI and data to drive measurable growth.

Ideal candidates have 1–2 years in digital marketing, hands-on experience with Meta/Google Ads for direct response, and strong analytics. A fast-paced agency environment and client-facing roles are a plus.

Qualifications

• 1-2 years of digital marketing; Agency experience a plus.
• 1+ years of Direct Response marketing in E‑Commerce; Lead Gen and B2B a plus.
• 1+ years experience with Meta or Google Ads for direct response campaigns.
• 1+ years experience leading paid advertising strategy for direct response marketing efforts.
• 1+ years experience with Google Analytics, Shopify; other platforms a plus.
• 1 year experience client facing and handling communications.
• Excellent Excel skills with advanced features.
• Excellent data analytics skills.
• Highly dependable, self-starter with good organization and time management.
• Entrepreneurial spirit with problem solving and continuous learning.

Responsibilities

• Maintain flawless execution across paid advertising platforms (Meta, Google, TikTok, etc.).
• Operate with high ownership, autonomously managing timelines, budgets, pacing, and daily performance.
• Execute and optimize paid advertising programs end-to-end, including ad builds, optimizations, reporting, pacing, and monitoring.
• Demonstrate strategic thinking by identifying growth opportunities and data-backed optimizations.
• Maintain a client-first mindset, incorporating client objectives and brand nuances into decisions.
• Prepare and present performance reports using clear data storytelling.

Skills

Digital marketing

Direct response

Analytical skills

Time management

Entrepreneurial spirit

Tools

Google Ads

Meta Ads

Google Analytics

Shopify

TikTok Ads

LinkedIn Ads

Pinterest Ads

Job description

Power Digital Marketing is seeking a Paid Advertising Specialist to support and optimize paid campaigns for a select group of core clients. You will manage end-to-end strategy, reporting, and optimizations while leveraging AI and data to drive measurable growth.

Ideal candidates have 1–2 years in digital marketing, hands-on experience with Meta/Google Ads for direct response, and strong analytics. A fast-paced agency environment and client-facing roles are a plus.