Ecommerce Paid Media Strategist - Growth & AI-Driven Ads

Power Digital Marketing; United States; Hybrid; USD 70,000 - 110,000; Full time

Job summary

Power Digital Marketing is seeking a Paid Advertising Strategist to own execution, performance, and growth of campaigns within their book of business. They are self-starters who work with account leadership to evolve strategy and ensure timely delivery across channels.

The role requires hands-on campaign development, keyword research, ad copy, bid optimization, and routine reporting. AI tools will inform insights and drive better results for clients.

Qualifications

• 2-3 years of digital marketing experience.
• 1-2 years in an agency setting.
• Hands-on with multiple paid advertising channels.
• Proficiency with Google Analytics and reporting.
• Strong understanding of full-funnel marketing.

Responsibilities

• Own performance marketing across paid social and native platforms.
• Lead campaigns on Meta, TikTok, Pinterest, LinkedIn, Google, YouTube and Bing.
• Execute builds with on-time delivery and QA across channels.
• Drive optimizations to improve performance vs goals.
• Manage client budgets and advise pacing.
• Provide strategic insights and proactive recommendations.
• Maintain testing roadmaps and plan next steps.
• Communicate performance updates to clients and teams.
• Leverage data to tell performance stories and justify actions.

Skills

Digital marketing

Agency experience

Paid advertising

Paid networks

Campaign optimization

Data-driven storytelling

Client communication

Tools

Google Analytics

Google Ads

Microsoft Office

Job description

Power Digital Marketing is seeking a Paid Advertising Strategist to own execution, performance, and growth of campaigns within their book of business. They are self-starters who work with account leadership to evolve strategy and ensure timely delivery across channels.

The role requires hands-on campaign development, keyword research, ad copy, bid optimization, and routine reporting. AI tools will inform insights and drive better results for clients.