Paid Social Media Manager

Riseandshineandpartners; Minneapolis (MN); Hybrid; USD 70,000 - 80,000; Full time

Job summary

Riseandshineandpartners is seeking a Paid Social Media Manager to plan, activate, and optimize campaigns across Meta, TikTok, LinkedIn, and Pinterest from a Minnesota-based office.

Ideal candidates have 3+ years of agency experience, a passion for performance marketing, and the ability to translate data into actionable insights for clients.

Qualifications

• Bachelor’s degree in media, marketing, or related field preferred.
• 3+ years of digital media planning and buying, with a focus on social.

Responsibilities

• Develop paid social strategies aligned with client goals and media plans.
• Set up and activate campaigns across Meta, TikTok, LinkedIn, Pinterest with best practices.
• Set up optimization strategies via creative testing, audience segmentation, and bid refinement.
• Manage campaign budgets and forecast spend outcomes.
• Create dashboards in Looker Studio and provide data-driven recommendations.
• Collaborate with media planning, creative, and account teams.

Skills

Agency experience

Communication

Collaboration

Detail-oriented

Budget management

Education

Bachelor’s degree in media, marketing, or related field

Tools

Meta Ads Manager

TikTok Ads Manager

LinkedIn Campaign Manager

Pinterest Ads

Job description

We’re looking for aPaid Social Media Managerwith hands-on experience in planning, activating, and optimizing paid social campaigns across platforms like Meta, LinkedIn, TikTok, and Pinterest. The ideal candidate will bring 3+ years of agency experience, a passion for performance marketing, and the ability to turn data into actionable insights.

Responsibilities

Campaign Planning & Activation

• Develop paid social strategies that align with client goals and integrated media plans.
• Set up and activate campaigns across Meta, TikTok, LinkedIn, Pinterest, and emerging platforms, ensuring accuracy and adherence to best practices.
• Set up optimization strategies to maximize performance through creative testing, audience segmentation, and bid strategy refinement.
• Manage campaign budgets to adhere to weekly or monthly pacing goals, forecast spend outcomes, deliver accurately against planned spend.
• Manage influencer programs, overseeing deliverables and budgets.
• Monitor and manage campaign-related comments and messages, ensuring timely and thoughtful responses.

Data Analysis & Reporting

• Analyze paid social performance to identify trends, insights, and opportunities.
• Create and maintain dashboards in Google Looker Studio, ensuring data is presented clearly and actionably.
• Provide clients with regular reporting and recommendations backed by data.
• Partner with media planning, creative, and account teams to ensure paid social campaigns complement broader strategies.
• Engage with platform reps to take advantage of new tools, features, and betas.
• Stay current on social media trends, algorithms, and emerging advertising opportunities.
• Propose and test new approaches to drive efficiency and performance

Core Competencies

• Proficiency in paid social platforms such as Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, and others.
• Strong communication and collaboration skills.
• Detail-oriented with strong organizational abilities.
• Ability to manage budgets, billing, and authorizations effectively.

Qualifications

• Bachelor’s degree in media, marketing, or related field preferred.
• 3+ years of experience in digital media planning and buying, with a focus on social.

What we expect of each other

• Embrace our company values by seeing challenges as opportunities, welcoming diverse ideas and perspectives, creating new futures, and celebrating our successes.
• Build and maintain positive relationships with clients and colleagues.
• Accept direction openly and demonstrate a willingness to grow and learn.
• Take pride in our work by meeting deadlines and holding ourselves accountable.
• Bring a positive, solution-oriented attitude to the office each day.
• Mentor and support the growth of teammates who can benefit from our experience and perspective.
• Show interest in and contribute to the financial success of the agency, including understanding how our individual roles support Rise and Shine’s overall financial health.

Salary: $70,000.00 To $80,000.00 Annually