Schedule: Monday–Friday, 9:00 AM–5:00 PM
Hours: 40 hours/week
Duration: December 2026 – May 2027
Pay Rate: Up to $50/hour
About the Role
We are seeking an experienced Paid Social Marketing Manager to lead the planning, execution, and optimization of paid social campaigns for a large consumer-focused organization. This is a hands-on role ideal for a performance marketer who is comfortable working directly within social buying platforms while also serving as a strategic partner to internal business teams.
The Paid Social Marketing Manager will oversee campaigns across platforms including Meta, LinkedIn, Pinterest, and Reddit, using performance data to optimize campaigns, identify growth opportunities, and improve customer acquisition.
Responsibilities
- Lead paid social campaign planning, development, execution, optimization, and forecasting in partnership with paid social analysts.
- Build, launch, manage, and optimize campaigns across Meta/Facebook/Instagram, LinkedIn, Pinterest, Reddit, and other emerging social platforms.
- Monitor campaign performance and optimize against established KPIs, acquisition goals, and business objectives.
- Partner directly with internal business teams on campaign planning, strategy, and ongoing performance reviews.
- Develop testing roadmaps across audiences, creative, platforms, placements, and tactics to identify opportunities for growth.
- Identify opportunities to improve campaign efficiency and automation using tools such as Sprinklr and other marketing technology platforms.
- Collaborate with analytics teams on campaign measurement, tagging, reporting, and performance insights.
- Partner with programmatic, SEM, SEO, and other channel leads to develop integrated cross-channel strategies.
- Manage relationships with external platform and media partners while identifying new channels and innovative opportunities.
- Provide guidance, oversight, and coaching to junior paid social team members.
- Present campaign performance, case studies, learnings, capabilities, and strategic recommendations to internal stakeholders.
Qualifications
- 6+ years of hands-on experience managing and executing paid social campaigns within an agency and/or in-house media environment.
- Strong experience actively working within paid social buying platforms rather than solely overseeing strategy or external agency partners.
- Demonstrated campaign execution experience across multiple platforms, including Meta/Facebook/Instagram, LinkedIn, Pinterest, and/or Reddit.
- Strong understanding of paid social campaign strategy, audience targeting, optimization, testing, measurement, and performance reporting.
- Experience managing large-scale social media programs or brands.
- 2+ years of experience mentoring, coaching, or managing junior team members.
- Strong client service and stakeholder management skills with the ability to lead conversations with business teams.
- Experience collaborating across analytics and other paid media channels such as programmatic and paid search.
- Bachelor’s degree preferred; equivalent combination of education and relevant marketing experience will also be considered.